It appears as if Nick Denton wasn’t able to sell his celebrity gossip (aren’t they all?) blog Defamer. Instead, it is now becoming a part of Gawker.com – the entertainment column according to PaidContent. Said business site is quoting a blog post written by Dentonwhich unfortunately is no longer available, it just redirects to the not so updated nickdenton.org blog – it’s back up! Assuming PaidContent got it right, Denton said “the brand was worth more to us — as a section of the Gawker site”.
Free translation: The bids we got were too low, and we can use the 900,000 monthlies to strengthen our key brand.
The defamer.com site will show all Defamer posts from Gawker, but the team is leaving to do something else, yet to be announced.
Showtime, an US pay cable network that is also available in other parts of the world via satellite, utilizes the internet to launch a new TV series, called The United States of Tara. According to UPI.com, the first episode will be aired for free on sites like TV.com, Yahoo and Blockbuster.com, but also on blogs like Gawker, and social networking sites like Facebook. You’ll even be able to catch it in your mobile phone if you’ve got the necessary services from AT&T or Verizon. Read more about the series over at the Showtime site. The premiere is on January 18th.
My bet is that we’ll see more launches like this, especially using service like YouTube. It would be pretty easy to gain traction in the blogosphere if you played your cards right, so don’t be surprised when PR reps from TV companies start emailing you…
While many of us were eating, drinking and “Auld Lang Syne-ing” over the past week or so, Consumers Union has been busy securing a deal with Gawker Media to acquire Consumerist.com.
The non-profit publisher of Consumer Reports is bringing its independent, unbiased publishing policy to the site; from today, Consumerist.com will no longer carry ads.
President and CEO of Consumers Union, Jim Guest, spoke of his delight in adding such a vibrant site to its portfolio of information products. It’s most definitely a case of well-established traditional media taking on hugely popular new media – over 70 years of publishing buying out a three-year-old boasting around ten million monthly page views. read more
In his ever present search for more money through slashing, Nick Denton of Gawker Media obviously concluded that the 1 million pageviews monthly on tech gossip rag Valleywag just won’t do. It has to go, and will do so at the end of the month according to Owen Thomas. Valleywag got to stick around two and a half years, but will live on as a part of Gawker Media flagship site Gawker, to which Thomas invites us for more snarky tech gossip.
Nick Denton’s successful blog network is getting ready for harder times. 19 of the 133 employers is being laid off, while another 10 is hired to strengthen the successful sites like Gawker, Kotaku, Gizmodo and Lifehacker. He’s also temporarily suspending the pageview bonus system, which have already seen some slashing, for the first quarter next year, while hinting that it might be out of the loop longer in his memo. It’s not all bad news for Gawker Media bloggers, though, since the base pay amount will be raised for the ones not getting sacked.
Once again, Gawker Media has cut the pay of their bloggers, according to a post over at Radar.
You may recall that not too long ago, Gawker Media moved to a model where their bloggers were tied to the traffc on their individual blog posts – along with a system of traffic bonuses and other incentives.
The declining economy may have had an impact on Gawker Media, thus driving down the payrates… read more