Giga Omni Media have closed a deal with NYTimes.com, which means that content from the GigaOM network will be available on NYTimes.com come early October. They are not alone in this, but rather a part in redesigning the Technology channel at NYTimes.com. Other heavyweights that inked a deal to have their content available through this are ReadWriteWeb and VentureBeat.

This is the third heavy weight syndication deal for GigaOM, with BusinessWeek and CNNMoney already in the bag. Meanwhile, VentureBeat’s content is available on IDG’s Industry Standard. As far as I know, this is the first syndication deal for ReadWriteWeb though, although I might have missed something. read more

Om Malik, over at Gigaom, interviewed Todd Vernon, CEO of Lijit, about their startup and their plans for monetization over time:

The company’s widget is used by more than 4,500 publishers, mostly blogs, with 60 new ones joining every day. So far, they are seeing about 330,000 searches a day, and the company plans to build an opt-in ad-network around these searches.

Vernon explained that since the company has more contextual information -– such as the topic of a blog and the very content being created by the blog writers — it can target advertising at a more granular level and, as a result, get better click-throughs.

Lijit recently raised $7.1m in a second round of funding.

Om Malik of GigaOm fame has announced that his company, Giga Omni Media, have acquired mobile gadgets blog jkOnTheRun. No amount have been specified.

The reason for buying the blog is of course that it is a great one, filling an empty space in the GigaOm network. The choice was to either build a blog in this niche from scratch, or buying one. With that in mind, the deal was and is probably a no-brainer. read more