Glam sells advertising on moderated Twitter feed of Oscars

Selling advertising alongside unmoderated user-generated content can be tricky because it’s near-impossible to guarantee the quality of that content.

On Twitter, anyone can use a particular hashtag even if their tweet has nothing to do with the subject.

However, the online publisher/advertising network Glam thinks it’s found a way to appease advertisers by guaranteeing a moderated feed of particular events via its “gWire” widget. [Read more…]