Gnip has added Instagram, Reddit, Bitly And Panaramio to its firehose of data licenses. The company was previously collecting data from Twitter, Tumblr, WordPress and Disqus. Data collected by the company was then sold to brands so they could better understand how their products are being discussed on social media.
Gnip will now use public posts from its new services along with their APIs to fold further data into its subscription based reports.
In a blog post Gnip notes:
“Our customers care about every public conversation that happens online.”
Using the new platform marketers will be able to monitor Instagram posts by keyword or by geolocation. With Bitly and Reddit brands will be able to track links that are being shared about their products. [Read more…]