Google Offers, a direct competitor to social coupon website Groupon was officially launched in “beta” form on Thursday.
The platform is currently in limited release, offering service in the following geographical areas:
Portland, Oregon; Oakland/East Bay and San Francisco, California: and downtown, midtown and uptown New York City. While those areas are all listed, only Portland is immediately offering beta offers and at this time no deals have been made available.
Google first revealed the program in January. The program works much the same way as Groupon and LivingSocial, however instead of needing to visit a website users receive a local deal each day directly in their email and then have a specific amount of time to act on that deal, more than like 24 hours in most cases.
It will be interesting to see if Google’s failed $6 billion buyout of Groupon will end up being a positive event for the company.
If you can’t spend $6 billion dollars to buy the technology you want, the next logical step is to build your own. After being turned down in their pursuit of owning social buying website Groupon, Google has decided to build their own competitor to the program.
Social web company Mashable unearthed documents today that show in detail how Google plans to take on Groupon on their own turf. In the spec sheet for the new program, Google says the product, called “Google Offers” is “a new product to help potential customers and clientele find great deals in their area through a daily email.”
Just like competitors Groupon and LivingSocial, Google Offers gives customers a certain time limit for obtaining special offers from company’s in their area and through national deals. The offers, just like their competitors is only triggered when a certain number of customers agree to the deal. read more