January 23, 2015
The folks at Google refuse to rest until search functions online have been perfected. As perfection is impossible to achieve, webmasters and business owners should get accustomed to Google rocking their world on occasion with new or updated algorithms and codes. Google rolls out a number of small changes on a weekly basis that tend to go unnoticed by the general public. However, when the Silicon Valley giant bothers to announce an algorithm change it usually means massive alterations are coming.
Such was the case with the release of Panda and Penguin in 2011 and 2012, respectively. Over the course of the last 11 years, Google has rolled out new fewer than 30 brand-new or updated algorithms that have altered the state of search on the Internet (view all Google updates since 2003 here). As it stands today, people maintain a tight focus on the Panda, Hummingbird, and Pigeon updates. What impact have these algorithms had, and why do they matter in today’s SEO climate?
Here are tips for keeping up with Google. read more
Tags: Google Panda, Google Penguin, hummingbird update
January 5, 2015
Editor’s note: This post was written by V K Rajagopalan, who has over 30 years of experience in the field of Information Technology. He has worked with multinational companies like KLM, Siemens and Wipro. He holds a Masters Degree in Business Administration and is a SAP Consultant certified from SAP, Germany. He is a Director in Paduka Consultants Private Limited that he established in 2006. Over the years, he has become an expert in all aspects of SEO, both online and offline. He utilizes this expertise for his own business as well as his clients. He currently resides in New Delhi, India with his wife and 2 sons.
Is Google Panda still getting you down? Introduced in 2011, this algorithm was designed to lower the rank of low-quality websites, sites with “thin” content, and give users access to higher-quality, more in-depth content. A lot of big-name websites took a major hit and, as the algorithm has been refined over time, Google has caught a lot of websites in its snare. If you think you’ve been caught by the this grizzly beast, here’s how to fight back. read more
Tags: Google Panda
June 3, 2013
In a society where the internet is an integral part of many of our lives, internet related industries are flourishing, including Search Engine Optimisation (SEO). Without good SEO, website owners will have sites that are barely even noticed by people making searches online, which could make even the best sites all but useless.
With this in mind it is easy to see just why good SEO is in high demand. What’s more is that SEO looks like it will be around for some time yet as it is hard to see how it could become obsolete any time soon. As long as we have the internet there will be a demand for SEO and the internet looks as though it is here to stay, at least that is until something better comes along. read more
Tags: competition, Google, Google Panda, Google Penguin, Search Engine Optimization, Search engine results page, SERP, Web content