The days of old spun content that is merely there to get a link in order to boost search engine ranking effectively are gone. While this marketing tactic can benefit a company in the short term it has no long term benefits especially if one of these “link farms” are penalized by Google. Content being king is no news to many people in the industry but now the approach to content has shifted from pumping out articles to figuring out what will drive the most traffic with a single post. [Read more…]
We rely on Google for many things these days, but now it wants to help you with one more thing. The tech giant is introducing a new feature that will make sure you never miss another online mention again.
One British blogger is enjoying the spotlight after a clever Google hack made him one of the sexiest men in Britain. Tom Church is blogger and suit maker, but if you google ‘sexiest man in Britain,’ you’ll get a picture of him posing on a boat. So, how did this normal guy get to become this search result?
While SEO continues to refer the most traffic to sites and blogs, social media is not far behind. In fact, in December 204, social media has usurped SEO as the top referring channel to websites with 31% of referral traffic coming from Facebook, Twitter, and the like.
While the sample size is small, this study is nonetheless indicative that social media has become a marketing conduit for bloggers to help not only drive more traffic to their blogs, but also increase your conversion rate or ROI!
If you’re still stuck with your ways of optimizing your blog for search engines, maybe it’s time to change with the times by including social media as part of your marketing agenda. To help guide you which tools to use or focus on for this channel, the social media statistics featured below should give you a better understanding on the kind of marketing strategy to prepare for.
Are you experiencing a considerable dip in your traffic and search engine rankings? You probably know that you’re not the only one dealing with this problem. With the way Google has been tweaking its algorithm, bloggers and web site owners always have to be on their toes to continue reaching the goals they have set – or at least maintain the status quo.
One of the things that we now have to pay attention to – more than ever – is the Google mobile-friendly algorithm. You may have been getting notices about mobile issues from Webmaster Tools.
This is indicative of the importance that Google is placing on sites being absolutely mobile-friendly. [Read more…]
Few names are as recognizable and highly regarded in the tech industry today as Google. When thinking of the latest and greatest trends in the industry, people often jump right to this tech giant. One of the areas that has been noticeably lacking in the vast portfolio of Google’s offerings are services related to cloud networking. Google has seen vast successes in areas like search, mobile, web apps, and a wide array of other consumer and enterprise offerings. This track record of success kept tech analysts on edge as they anticipated the release of Google Compute Engine, which remained in beta testing for a lengthy period of time. The recent announcement by Google executives that Google Compute Engine is out of beta sparked a flurry of interest from the public and media alike as it seems Google has released a major contender to become a top cloud application web hosting service in the coming months. [Read more…]
In order to be effective blogging in today’s Internet, writers also need to realize that knowing about search engine optimization (SEO) isn’t left to programmers are Internet marketers. It’s no longer enough to write amazing content and expect it to get thousands of hits every month, much less each day.
Bloggers should know basic SEO techniques and keep up with the latest search engine trends and news in order to be successful with their blog posts.
Best SEO Practices Increase Traffic
Knowing what search engines are looking for can help you maintain best practices, which should increase your chances of regular search engine ranking and indexing. For instance, did you know that Google recently released a new feature called In-Depth articles, which they give special preference to articles that are 1500 words or more? In addition, Google is also looking out for duplicate content, which is content that is appeared on a different website or the same website before, as well as relevancy of content (which is part of its freshness factor). All of these attributes contribute toward greater traffic to your blog. [Read more…]
Despite reports that National Security Agency (NSA) analysts complained that tapping datacenter feeds belonging to Google and Yahoo left them overwhelmed with data, the number of demands Google receives for information on end-users continues to rise…
Google+ Hangouts enable anyone to host a group video chat, and with the On Air component, anyone can record and stream live to their YouTube account. When I first joined Google+ on its second day of existence, Hangouts really stood out. While, let’s be honest, a lot of the functionality of Google’s own social network is similar to Facebook and Twitter, no other social network offers such a robust group video chat tool…for absolutely free.
In the early days, the service had its ups and downs. There would be crashes, performance issues on Macs, and were even some cases of Hangouts On Airs completely failing to record. Yeah, not something you’re happy to find out after having an hour long conversation that’s now in Internet purgatory. However, those days have quickly been left in the dust, and Google+ Hangouts are more robust than ever.
In the past several years, bloggers have really embraced podcasting. With faster broadband connections, including affordable mics and high quality webcams, many have also incorporated video. While you can use a service like Skype to chat with guests, it comes at a price. You have to buy software to record conversations, the connection quality can be hit or miss, and video chat with more than two people requires a paid Premium account. [Read more…]
Google+ is one of the newest social media networks that has grown into millions of members. It allows you to integrate with Google services, which give you the ability to promote your content and other links, as well as to gain visibility with other Google products. Many bloggers do not realize the importance that Google+ may have been promoting their content. Google plus is no longer an optional network that people can decide to participate in when it comes to social media promotion.