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December 14, 2012

Google+ Reveals Deeper YouTube Integration

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Google Plus and YoutubeSearch giant Google has rolled out new integration practices between its Google+ social network and social video sharing website YouTube.

YouTube users now have the option to share videos they upload on Google+ by selecting that option directly from the upload interface. Once uploaded the videos are automatically showcased in a “videos” tab on the users Google+ profile.

In order to use the new service users must like their Google+ and YouTube accounts under their real name. The new process is very similar to what is already used for Picassa photos sharing.

For Google+ users who do not want to use the service the tab can be hidden.

After opting in to the service the users videos then read “YouTube” and when clicked users will be sent to YouTube rather than watching the embed on Google+, a sly way for YouTube and Google to share multiple pageviews per video engagement. read more

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December 9, 2012

How to Revive Expired Content

Filed as Features with 6 comments

Most bloggers don’t like the idea of their content expiring, especially if they publish a lot of it on a consistent basis. The thing is that the more you publish, the less time you have to review your past articles. And sorry to be the one to break this to you, but your content won’t stay evergreen till the end of time.

Well okay, if you publish articles on learning the Latin language then you’re safe, but for any other niche, things change quite fast. And if you’re in web technology, blogging, or making money then your content is like a bottle of freshly squeezed carrot juice in the fridge … so to speak.

I guess what I’m trying to say is that good, quality content has a short lifespan.

Essentially, content is like food. The better it is, the sooner you have to eat it. read more

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December 6, 2012

Google+ Now Features Communities, Announces 500 Million Users

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Google Plus CommunitiesGoogle+ on Thursday announced the launch of a new group feature called Google+ Communities. The new program allows users to create public and private groups that can be centered around a specific topic or brand.

According to GoogleVP Vic Gundotra the new Communities button on the left side of the Google+ menu allows users to form groups or search for groups by category. Once a member of a group users can join events or participate in video-chat Hangouts.

Google+ will also allow users to share Communities through +1 button support on the web.

Google has also announced that it has surpassed 500 million users with 235 million active Google+ customers for Hangouts and +1 button use. Google also claims 135 million Google+ pages users. read more

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November 7, 2012

New School SEO: At Least One Thing You Didn’t Know (Guaranteed)

Filed as Features with 3 comments

I think search is a seriously exciting place to be right now. 2012 has seen some of the most aggressive Google algorithm updates of all time; a lot of SEOs were hit hard, and as each update was released some form of mini-riot followed. But while anger towards Matt Cutts (Googles human shield) ensued, I couldnt help but feel that SEO was returning to the open field that it once was. SEOs dropped out in favour of other things, they decided that Google was on a mission to destroy organic rankings and that Google owed them for all of those useless links and cookie cut content they had created; a quick look at any of the comments on SEroundtable shows that SEOs are just giving up.

But for me, SEO now more than ever is about hording knowledge, its about grabbing as much as you can and stuffing it into your brain so that you can develop – through management or being hands on – the perfect user/search focused website. So that is what Im bringing to you today, knowledge bursting new school SEO best practices that will make you smarter than the next guy. read more

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November 2, 2012

How To Defend Yourself Against Negative SEO

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One of the reasons I love working online and running a website is that it lets me mind my own business. Ive never been one for office politics and I hate the idea of having a boss so Ive never been particularly partial to working your typical office job. As such then, I also dont appreciate it when my work as a blogger starts to turn political and the whole thing starts to degrade into something like a schoolyard shouting match. Isnt that the kind of thing lots of us are trying to avoid?

Unfortunately though where theres money to be made there will always be those willing to resort to unscrupulous methods, and to try to blow out our candle to make theirs blow brighter. This is where negative SEO comes in which is the point at which bloggers stop concentrating on themselves and on offering a great site, and instead start thinking about how they can get ahead by taking down the competition and getting their sites penalized. Find yourself a victim then and you can see your website drop from the top spot in the SERPs to page eight and even see your content and design ruined. Its unsettling, its unfair and it can potentially cost you a lot of money. read more

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October 25, 2012

SEO Challenges Small Businesses Face

What really is Search Engine Optimization?

What really is Search Engine Optimization? (Photo credit: Go Local Search)

More and more people all over the globe are taking the plunge and diving into the world of self-employment. Even though the economy is not what it used to be, it is relatively easy to find your place in the modern market and open a business of your own. Furthermore, when starting a small business, you are faced with a large number of problems which should rather be seen as challenges. These challenges are often difficult to overcome, but some of them such as the challenge of creating a strong online presence, is extremely important to overcome. Here, we will talk about SEO challenges that small business are faced with. read more

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October 15, 2012

Top Blogger Smartphone Apps

Filed as Guides, Reviews with 4 comments

Because of the seemingly countless mobile s made for just about anything you can think of, writing blog posts, using social media, and checking website traffic stats for your business outside of desktops and laptops have become possible. Indeed, blogging has now entered the domain of mobile phones.

If youve never experienced the freedom of blogging anywhere, then its time you do. To get you started, here are the top blogging s that you should get for your smartphone. read more

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October 5, 2012

Tips for Building High Quality Backlinks

Filed as Guides with 4 comments

With the arrival of Googles search algorithm update known asPenguin, there was a panic among small businesses and bloggers that their SEO work may fail them, sending them plunging down the results page and into online obscurity. The damage to their profits could be tremendous.

Building high quality backlinksnaturally isnt a secretive process. Its something anyone can do if you commit to the right strategy and the hard work it requires. Here are a few tips for building high quality backlinks that will last: read more

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August 22, 2012

The Future of SEO

Filed as Features with no comments

Search engine optimisation (SEO) is one of the most important aspects of modern web design. In recent years, having a good grip on SEO has often made the difference between a successful website and one that fails to garner significant attention. Due to the nature of search engines, SEO must constantly adapt to ensure that websites remain high in the search rankings.

Many web designers have been noticing lately that Google, the most widely used search engine by far, has had its search algorithms modified in an attempt to reduce the amount of spam content in search results. With this in mind, it pays to remember that it is in the interests of both you and the search engine companies to produce content that doesn’t have the typical spam features, such as keyword stuffing. The aim of Google is to produce results that are pleasing to people searching out websites, so having a high quality site can act as a form of SEO in itself. In the long run it’ll pay off as more specifically optimised pages eventually become obsolete. read more

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August 14, 2012

Google Buys Newspaper Ad That Attacks Newspaper Ads

Filed as News with 2 comments

Google AdwordsWhile a full page ad in your local newspaper might grab the attention of a few readers it is ultimately a numbers game. By that I simply mean not everyone looking at that page will want or need a haircut. Realizing the tragic flaw in print advertising Google this week took out a newspaper ad meant to attack traditional newspaper advertising.

Published inCanadasGlobe and Mailnewspaper the ad went after the paper and its fellow newspapers.

In the ad Google proclaims:

You know who needs a haircut? People searching for a haircut, and “Maybe thats why ads on Google work.

The ad wastweeted by reporter Steve Ladurantayewho provided the following caption:

An ad for Google ads in todays Globe demonstrates the value of print ads, yes? read more

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