Neil Williams, head of corporate digital channels at BIS, has blogged, “Micro-blogging [has] a low barrier to entry [and is a] low-risk and low-resource channel relative to other corporate communications overheads like a blog or printed newsletter… I was surprised by just how much there is to say and quite how worth saying it is, especially now the platform is more mature and less forgiving of mistakes.” read more
The British government’s plan to appoint a director of digital engagement, with responsibility for overseeing a move to engage more with citizens through social media and other digital technology, has been ridiculed by the main opposition party.
The central government job has been created “in recognition of the huge increase in the use of the internet, digital communities and social media” and “will work across Government departments to encourage, support and challenge them in moving from communicating to citizens on the web to conversing and collaborating with them through digital technology.”
The circa £120,000 ($174,000) per year salary for this three-year contract is probably the most questionable aspect of the role, and warrants some accusation by the Tories of it being a “grotesque amount of public money”. However, to brand it a “pointless job” and to devalue it by suggesting it’s simply about “ministers… faffing around on Facebook and Twitter” misses the point. read more