SEO madness with excessive numbers of backlinks might have led to a temporary decline in popularity of guest posting services in content marketing (which didn’t last for long), but for bloggers guest posts always remained a steady way to get promotion and recognition. If you desperately wish to gain more readers or to reach new target audience, perhaps you should give guest posting a try. However, you’d better use certain stealthy tactics not to let yourself and your target blog down. [Read more…]
Editor’s note: This post was written by Coby Stephens, content writer and marketing manager at Same Day Essays.
Getting guest bloggers to your site is a great way to add to your content without paying for it. The enticement for writers is that it gives them visibility and creates authority for their personal brand.
Here are some practical guidelines to efficiently attract guest bloggers. [Read more…]
Blogging is a social activity. You’re not sharing your ideas or thoughts to a wall. The sheer act of publishing your post online opens you to opportunities of interacting with your readers and like-minded people. You can then build your relationships with them into something fruitful on a business scale.
That said, outreach skills are lost among bloggers. They are more concerned with launching SEO campaigns, which is not bad in principle. But devoting most of their time to this strategy prevents them from making a connection with their audience and influencers within their industry. Cultivating relationships can lead to more rewarding opportunities in the future.
If you’re not sure where to start with blogger outreach, below is a step-by-step process on how you can do it.
Heavy traffic in real life may be a bane to a commuter’s everyday life, but when you’re running a website, it’s gold. Having internet users visit your website is a really good thing, but for your website to be effective, the traffic needs to be looking for what you have to offer. They should be seeking the product or service of your website, be it a legitimate business or a simple blog site. Driving relevant traffic to your website can be done through effective marketing, and here are ways on how to quarry this valuable resource:
We may be well into the 2nd quarter of the year, but January 20, 2014 is a day which will live in infamy. This was the day that Google’s SEO and webspam aficionado, Matt Cutts dropped some comments that rocked the guest blogosphere. Fires were set, cannons roared, and chaos reigned. Digital marketers ran headlong out of their corner office windows in order to avoid the disparaging fallout to follow…
Luckily, they were on the first floor, but never mind that.
The point is the entire industry shifted, and further developments have only gotten juicier. Whereas it was once fairly simple to avoid being penalized or dropped from Google indexes, now there are a new set of standards to abide by within an entire genre of link building. Let’s begin our examination with a sobering view of what Google’s go-to SEO guru actually had to say on the subject of guest blogging. [Read more…]
When Google condemns something publicly, or makes a sweeping statement like “guest blogging is dead,” anybody who’s got an interest in Internet culture tends to sit up and pay attention. Google’s decisions and changes throughout the years have been driving forces in the blogging world, so you can imagine that the purported death of guest blogging has both professional and casual bloggers alike bracing for sweeping changes.
So What’s the Story? [Read more…]
Guest blogging can be a great way to grow your credibility and online presence (as well as giving links back to your website). Many potential clients and new acquaintances have connected with me through social media or my website after seeing a guest post I’ve written. Besides connecting with readers that have read posts, it is also worthwhile to build strong relationships with the blog owners themselves.
By knowing several different bloggers that are in your industry, you can open yourself up to a variety of different possibilities– possible content for your own blog, sponsorship, partnerships, and more.
Finding Guest Posts
In order to find industry-specific guest posts, there are a string of search phrases you can use to find blogs. These include:
- write for us + [industry keyword]
- guest blogging + [industry keyword]
- guest bloggers + [industry keyword]
- contribute + [industry keyword]
- guest post + [industry keyword]
These searches and related variations will help you find several different blogs that you can pitch to.
If you’ve ever tried guest blogging then you know that it’s not always as easy as some people want you to believe it is.
For instance, there’s an awful lot of articles online talking about the importance of guest blogging and the benefits it can bring, which is all fine.
However, there’s lot less info on how to actually deal with guest blogging on the networking side (how to handle the common scenarios you can encounter when contacting people and sending your articles).
Basically, the idea of guest blogging itself is quite simple. You find a blog, send an article, and get published, but the practice shows that things often get a bit more complicated. Here’s how to deal with this.
Image credit: ScottieT812
The stages of guest blogging
Finding quality and relevant blogs where you can guest post is something you can surely do on your own, so I’m not going to talk about it here. What I am going to focus on is what happens after you decide to target a given blog.
In the last couple of years, guest posting on other people’s blogs has become a solid marketing technique. At first, the idea of letting some stranger post their content on your blog seemed ludicrous. However, many bloggers realized the benefits of more fresh unique content, and the wheel has been rolling ever since. I have personally guest posted on many different blogs, and I have noticed that guest posting is sometimes clumped together with article marketing as if they are “basically the same thing.” They are NOT the same thing. There are many differences, and that is what I want to explore. Let’s start with the similarities of the two: [Read more…]
As most of you already know, guest blogging is one of the coolest and most valuable ways of marketing your business and promoting your blog. But the thing about guest blogging is that it gets to be a much more effective promotional tool the better and better you get at it. Once you’ve been practicing guest blogging for awhile, you’ll be able to approach more highly-ranked blogs, in the PR-6 plus range. Getting published on such blogs will astronomically increase your own traffic and page ranking, so once you feel comfortable enough with your writing skills and niche expertise, it definitely pays to go for the big dogs. Here are a few tips for snagging a guest post spot on higher-quality blogs.
1. Always pitch a thoroughly-researched idea in your initial email. This is one of the most important parts of getting your foot in the door with a highly-ranked blog. This is so because a PR6 + blogger probably has no problems getting content up as some of the lower-ranked blogs do. As such, the blog you are aiming for doesn’t “need” you to drum up content, so you will have to prove your worth by doing tons of research and carefully delineating an idea that will appeal to the blog’s audience. [Read more…]