If you’ve ever tried guest blogging then you know that it’s not always as easy as some people want you to believe it is.
For instance, there’s an awful lot of articles online talking about the importance of guest blogging and the benefits it can bring, which is all fine.
However, there’s lot less info on how to actually deal with guest blogging on the networking side (how to handle the common scenarios you can encounter when contacting people and sending your articles).
Basically, the idea of guest blogging itself is quite simple. You find a blog, send an article, and get published, but the practice shows that things often get a bit more complicated. Here’s how to deal with this.
Finding quality and relevant blogs where you can guest post is something you can surely do on your own, so I’m not going to talk about it here. What I am going to focus on is what happens after you decide to target a given blog.
The New Year is already here (for a while, actually), so it’s probably a good moment to do a review of some kind and take a look at how well your blog was performing during the last 12 months.
Now, apart from some fairly common things (like taking a look at your traffic stats, for example) there’s also a range of other actions that may not be all that obvious at first, yet they can still provide some great insights into your blog’s current condition.
First of all, why do you even need to do some review, instead of just blogging normally?
Well, okay, you’ve got me, I don’t intend to sound like a smartass and tell you that you absolutely have to review everything you do. You don’t. You can continue blogging in 2013 like nothing ever happened and you’ll probably be just about fine.
However, if you do perform a review, you can plan your next actions to capitalize on the strengths of your blog and to fix the weak spots in its armor. In other words, you can make everything more connected to the reality you’re in and the position your blog has in the niche.
In the last couple of years, guest posting on other people’s blogs has become a solid marketing technique. At first, the idea of letting some stranger post their content on your blog seemed ludicrous. However, many bloggers realized the benefits of more fresh unique content, and the wheel has been rolling ever since. I have personally guest posted on many different blogs, and I have noticed that guest posting is sometimes clumped together with article marketing as if they are “basically the same thing.” They are NOT the same thing. There are many differences, and that is what I want to explore. Let’s start with the similarities of the two: read more
While we’re opening up about blogging—I have an odd obsession with my blog contacts. People hear that I am a blogger and many instantly ask me where I guest post and how they can get involved. I am a huge blog enthusiast, so I love to hear that more people are becoming interested. I think blogging is a great way for people to connect with other like-minded people, and I love getting to know other bloggers. However, I find that I am very territorial over my editor contacts, and this is why:
