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June 24, 2009

UK retailer Habitat spams Twitter hashtags, apologises

Filed as News with 2 comments

Well-known high street furniture store Habitat has issued an apology (via its PR company, via a social media blog) for its misuse of popular hashtags on Twitter over the past few days.

Among fair game for whoever was posting on behalf of @TwitterUK were the hashtags #Iran, #iPhone and #Apple – all completely unrelated to any marketing efforts the retail chain was pushing on the service.

The tweets, which unsurprisingly caused quite a backlash from users, have since been removed. read more

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