June 24, 2009
Well-known high street furniture store Habitat has issued an apology (via its PR company, via a social media blog) for its misuse of popular hashtags on Twitter over the past few days.
Among fair game for whoever was posting on behalf of @TwitterUK were the hashtags #Iran, #iPhone and #Apple – all completely unrelated to any marketing efforts the retail chain was pushing on the service.
The tweets, which unsurprisingly caused quite a backlash from users, have since been removed. read more