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May 1, 2014

You’ll Never Believe the Difference a Great Headline Makes

Be honest: You clicked on this story because of the headline, didn’t you?

Headlines are the single most important piece of a blog post right now. Just as you wouldn’t dream of going fishing without baiting your hook, you shouldn’t post a blog entry without a great headline. Think of it as the bait that encourages people to click. A hook baited with something unappealing, like crickets when the fish wants a worm, won’t get any bites. A hook baited with a big juicy worm is exactly what the fish desires and it will score plenty of action.

Great headlines are what people want. The proof is in the huge success that sites like Upworthy have had in using headlines like this. Upworthy has seen stunning traffic increases and other sites are now trying to adopt the same method.

upworthy-traffic

Read on for more on the case for great headlines, how they can help your blog and what constitutes an outstanding headline. read more

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January 14, 2010

Using Numbers in Headlines: Is the Game Changing?

Filed as Guides with 8 comments

I spent a couple of years working at FOX News where I had the opportunity to hone my headline copywriting skills.

My boss at the time would plead with us to read Reader’s Digest, claiming they had mastered the art of “catchy” headlines.

The way we digest our media has changed, but the tried and true methods of creating a powerful headline have not. Effective elements include… read more

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November 22, 2009

Sunday Morning SEO: Optimizing Title Tags, Post Titles, and URLs

Filed as Features with 2 comments

As you write a post, it only takes a couple minutes to optimize the title tag, post title, and URL. The benefits are well worth it because you’ll rank for more keywords,  get more search traffic, and improve your click through rate on the search engine results pages (SERPs) and the RSS readers.

Here are some things to consider. read more

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