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January 14, 2010

Using Numbers in Headlines: Is the Game Changing?

Filed as Guides with 8 comments

I spent a couple of years working at FOX News where I had the opportunity to hone my headline copywriting skills.

My boss at the time would plead with us to read Reader’s Digest, claiming they had mastered the art of “catchy” headlines.

The way we digest our media has changed, but the tried and true methods of creating a powerful headline have not. Effective elements include… read more

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November 22, 2009

Sunday Morning SEO: Optimizing Title Tags, Post Titles, and URLs

Filed as Features with 2 comments

As you write a post, it only takes a couple minutes to optimize the title tag, post title, and URL. The benefits are well worth it because you’ll rank for more keywords,  get more search traffic, and improve your click through rate on the search engine results pages (SERPs) and the RSS readers.

Here are some things to consider. read more

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