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September 16, 2009

Dooce Starts MFA Subpage

Heather Armstrong, better known as Dooce, has announced the launch of her MFA subpages Monetizing the Hate.

And I’m sitting there feeding Marlo, my abdomen wrapped in a bandage SO THAT I DON’T GIVE HER CHICKEN POX, and I’m reading an anonymous comment calling me an asshead, and suddenly I remember that conversation I had with Heather. And I’m like, you know what? I’m going to let that anonymous comment help pay for the therapy that Leta is so desperately going to need once she finds out what awful things I’ve said about her on my website.

Internet, let me introduce you to Monetizing The Hate.

Here I will be posting all the hate mail I get in my inbox and all the hateful anonymous and not-so-anonymous comments left on this website. And let me tell you, it is a hoot! And the money? OH THE MONEY! I am going to roll around naked in all that money! Because that’s what assheads do!

And as the title, Monetizing the Hate promises, the page is full of ads. Although I can see the irony or fun in the concept, Dooce might be pushing things just a little too far here.

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August 15, 2008

New York Times features Dooce in story about online advertising

Filed as News with 1 comment

The August 13th edition of The New York Times featured a story about Heather Armstrong, aka Dooce, and online advertising:

J. C. Penney and Crate & Barrel sell their furniture and offer decorating tips next to posts on Ms. Armstrong’s conversations with her 4-year-old daughter, Leta. Walgreens promotes its photo printing services next to pictures of the family dog. And the W Hotel chain of Starwood brags about its Internet-friendly rooms on the Dooce (pronounced deuce) home page.

These advertisers are eager to influence the 850,000 readers, mostly women, who avidly follow Ms. Armstrong’s adventures. Although Ms. Armstrong will not disclose exact numbers, Dooce’s revenue this year is on track to be seven times its size in 2006, according to Federated Media, which sells ads for the blog.

The article goes on to discuss online advertising trends, particularly advertising that is geared towards women – a significant growth area over the last few years.

Federated Media, Dooce’s advertising network, has a few additional details on their blog.

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