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June 18, 2009

Perez Hilton To Include Tweets In Ad Campaigns

BlogAds.com CEO Henry Copeland participated on a panel at the OMMA Publishing, and had some Perez Hilton gossip to share. We’ll skip the “new friendlier site” launch rumors and skip to the part where Copeland says that Hilton has six-figure deals to tweet about products and/or services.

Under the agreements, Hilton this summer will post Tweets about the products or services involved for a week on his Twitter feed, which Copeland said has more than 1 million followers. “Perez is a great springboard for anyone who needs a springboard onto Twitter,” said Copeland, who claims that a link by the notorious blogger can send 10,000 to 20,000 new visitors to a site in an eye blink.

This will be linked to ad campaigns on PerezHilton.com, probably sold as a package. Media buyers love that. MediaPost has the full story.

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