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August 12, 2009

Advertising body calls for disclosure in blog reviews

Filed as News with 2 comments

Disclosure on blogs is one hot topic at the moment. The FTC is already looking at regulating blogs and this week the National Advertising Review Council (NARC) has called out two companies for unethical practises.

The group found that Herbal Groups, Inc. and Urban Nutrition had posted reviews for products they owned, yet failed to disclose that fact.

Urban Nutrition has since added disclosure to its web site, stating “Urban Nutrition sponsors this Web site and distributes Miracle Burn, Miracle Burn Cream, and Arctic Essentials. Reviewers compensated by Urban Nutrition.” read more

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