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September 2, 2009

UK: Twitter Overtakes MySpace, And Why It Is Not Important

Hitwise claims that Twitter has overtaken MySpace in the UK. That’s probably true, but the stats are completely uninteresting. While there obviously are a lot of people using the web interface, the numbers won’t show how many are actually using the service from an application of any kind. You know, like TweetDeck, Tweetie or Twhirl. Third party services are huge with Twitter, it’s as simple as that.

So yeah, Twitter overtook MySpace in the UK. Thing is, it probably happened a lot earlier than the graph suggests.

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January 27, 2009

Exploring Social Media: Twitter Adoption Stats and Demographics

Exploring Social Media article series badgeHitwise recently covered a variety of posts about Twitter traffic with some interesting analysis and reports.

In the most recent post on “Twitter traffic according to Hitwise,” Hitwise reports that the UK, USA, and Australia show a dramatic increase in Twitter usage and visits.

Let’s start with the UK. Twitter.com is the 291st most visited website in the UK. Internet traffic has increased by 974% over one year, see the graph below.

Traffic to Twitter from Australia has also grown significantly, 517.9% up over one year, as shown on the graph below.

…A few days earlier an analysis of Twitter traffic in the USA was also published. According to Hitwise, Twitter.com attracts more visitors than Digg. Twitter is ranked #84 in computers and Internet category, one place before Digg, ranked #85.

In April of 2008, Heather Hopkins at Hitwise analyzed the statistics of Twitter traffic to determine if this social interaction and microblogging service had hit the main steam for acceptance. Her research and analysis found that while it was increasing in usage and acceptance, Twitter ranked at 439 among “Social Networks and Forums” and was ranked at 4,309 for all types of websites. read more

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