If you currently run a blog, there are a few simple tweaks you can probable make that will increase the return on your daily efforts. Granted, not everyone blogs for the sake of self-promotion or business. But in reality, anyone who can command an audience online should be able to monetize that if they so choose, and email lists are one of the most effective ways of capturing momentum to better realize this goal. When visitors hit your site, they have two options – they can delve deeper, potentially toward a purchase, or they can leave. With email sign-ups, you have a chance to invite these people back, time after time, to check out your content, your products and your business.
Anyone who runs a blog should also run a parallel email newsletter. For the sake of some additional content, it can be possible to build up a mailing list that hangs on your every word, similar to the audience you can command on your blog. An email list puts names and email addresses to your web traffic, so you can constantly engage with them for promotional purposes. Whatever you blog about, this gives you the advantage of on-demand traffic for your content, or for your self-promotion online. [Read more…]