Marketing online comes down to one thing an Inbound Link. These types of links are ones that people can click on and be taken to your website from somewhere else, for example a directory, an article, a search engine, or email. There are 3 ways that an inbound link can improve search engine rankings to your business.
1. Direct clicking – When a visitor to a different site finds there is an inbound link to your site an opportunity is presented for them to click through to you. In turn it stands to reason that the greater amount of inbound links you have out on the internet pointing to your site the greater the amount of traffic they’ll send. Additionally the benefit is that this traffic goes directly to your site bypassing the search engines entirely. [Read more…]