Simply having a blog strategy in place is no longer enough. If you want to be successful with content marketing, you need to invest in a variety of different content mediums and approaches. The challenging thing is to keep track of these different types and how they change from year to year. For your convenience, we’re providing an updated listed of the types of content worth investing in this year. [Read more…]
Blogger outreach is an important element if you want to take your blog to the next level. As it often has been said, you cannot rely on publishing excellent content alone. You need to get the word out about what you have to say.
If you do not have a blogger outreach strategy, then take a look at this: The Art of Outreach: How to Build Relationships with Fellow Bloggers.
When reaching out to other bloggers, there is one thing that you cannot avoid: sending emails. Sure, there is always Twitter and other platforms, but more often than not, you go back to email.
And that is where an effective email signature comes in. [Read more…]
Blogging is not limited to writing and hitting the publish button anymore. Sure, you can do that, but you’re being lazy and irresponsible as a blogger if you do.
With the Internet overflowing with content, we know that bloggers cannot – and should not – sit back wait for eyeballs. Social media is the game changer. The way you handle your social media campaign can be the deal maker or breaker for your blog.
As such, it is critical that you know social media platforms, their ins and outs.
There are so many case studies, surveys, and statistics shared all over the place that it can be confusing at times. To help you gain some focus, here is the ultimate social media cheat sheet for 2016. [Read more…]
It’s the end of the year once again, and as with all things, a lot of changes have taken place in the blogging and social media landscape in last 11 (12ish) months. One can argue that there are some things that remain the same (e.g. Content. Content. Content!), but shifts in trends cannot be ignored.
In terms of social media, it has evolved into a complex, yet more useful tool. It’s a permanent part of everyday life now and is affected by things happening in the real world. Take Facebook for example, which is now monitoring itself in the wake of terrorist attacks. Social media is even being used by law enforcement to fight crime. [Read more…]
We’d like to say a big thank you to all of you who supported us when we ran our survey last November. As we promised, we are sharing the results of the survey with everyone.
We asked freelance writers questions that provide insight into our work and industry as a whole and put together the data into one graphic.
To give you a quick overview of the results, here is a summary of the key points. [Read more…]
On an internal level, companies have become immersed in Big Data, gathering information at astronomical rates. This data often remains within the company – but when using data visualizations, there are many potential applications of company data for reader engagement.
Readers are more data savvy now than at any time before, so tell them a little of what you know. Here are a few creative uses for data visualization that can boost your reader engagement. [Read more…]
There is no lack of articles telling you how to write blog posts, how to write headlines, and how to make posts go viral. Then there are those articles telling you how to design your blog.
Sometimes, however, you get conflicting ideas. That, or you get the same ideas over and over again.
My point is that you ought to take advice with a grain of salt. And that applies to this post as well.
Writing blog posts and formatting them is not a one-size-fits-all deal. There are many factors that come into play, and some tips and “rules” may not apply to you.
There are some general practices, however, that will improve your content quality and readability. You may already know some of these, but it doesn’t hurt to be reminded now and then. [Read more…]
StumbleUpon is a great example of a startup making its way into mainstream Internet culture. From its humble origins in 2001 to more than 20 million users today, the “serendipitous discovery engine” has more than its fair share of bragging rights.
More than discovering new sites that you find interesting, StumbleUpon has become a venue for bloggers and marketers to attract eyeballs. A single successful stumble can give you a traffic spike that may very well lead to your site crashing. [Read more…]
While most people may see social media as a way to share their personal activities – what they ate, where they ate, where they’re going on vacation, how they feel, #OOTD, etc. – we can no longer deny that there are other applications of social media.
Of course, there is social media marketing which benefits businesses big and small, but on the “good” side (that is not to say the above are bad), there is the connection between social media and law enforcement. And a growing one, too. [Read more…]
Computer viruses have existed for as long as we can remember. Well, almost.
The first computer virus (externally released) is thought to be ‘Elk Cloner’. It is attributed to Rich Skrenta. It infected Apple DOS 3.3 computers and was spread via floppy disc – in those early days, the floppy disc was the main method of spreading viruses. That was back in 1982.
Funnily enough, Skrenta created the Elk Cloner as a simple prank when he was 15 years old. Elk Cloner embedded itself in a computer’s memory when an infected disc was used. It then spread to other discs that were used later on. [Read more…]