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March 7, 2011

How Your Authenticity Is Going Away Because Of Facebook

Facebook LogoFacebook has pushed hard to consolidate your presence across multiple websites to one login through Facebook Connect. Most sites only allow you to login or comment using Facebook Connect and the recent revamp of how content is shared to your friends brings what you do on the web in to what was a personal space. Facebook’s unification of logins and comments may be killing your authenticity.

Steve Cheney thinks Facebook’s move to broadcast your every move on sites that supports its Connect feature puts you in to a crowded arena where your voice must compete to be heard:

Facebook is no longer a social network. They stopped being one long before the movie. Facebook is really a huge broadcast platform. Everything that happens between its walls is one degree away from being public, one massive auditorium filled with everyone you’ve ever met, most of whom you haven’t seen or spoken to in years.

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March 17, 2009

We Keep Screwing Up to Give You Something to Write About

Driving home last night, I was listening to On the Media radio show on NPR. They were reading their Letters section with corrections to some of their past stories.

After they’d reported on the most recent corrections, they summarized that section of the show by saying:

We’ll do our part to keep screwing up to give you something to write about.

I’m sure they heard my laughter all the way to their studios.

Honestly, I can’t say when I’ve heard a better description of blogging.

Think about it. read more

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January 21, 2009

EMI exec: Bands shouldn’t have to Twitter unless it’s fun

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The senior vice president of digital strategy at EMI has said that he believes that bands should only use Twitter if it’s fun and is building community.

Cory Ondrejka, who looks into ways for bands to interact with their fans online, told Music Ally:

“If you’re a band, you’re using Twitter because, y’know what, it’s really kinda fun giving your fans this blow-by-blow account of getting to the stage, or your bus breaking down in a snowstorm.

“Sharing stories is what builds communities, and for some artists that is really enjoyable. But if Twittering is work for you, maybe you should have someone else doing it for you. And that’s okay.”

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October 20, 2008

Blogging important for branding, says Social Media Portal

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UK-based Social Media Portal (SMP), which tracks the global use of social networks, believes that it’s vital for companies to build their brands through blogging.

Blogs provide a place for two-way interaction between the organisation and consumers, and allow customers to provide valuable feedback on how the brand is doing.

“Blogs will continue to play an incredibly important role for brands and they should be looking not only to be managing their own blog, but rather becoming part of the blogging community and contributing,” she said cofounder and editor of the SMP, Rachel Hawkes.

Of course, a corporate blog has to be real if it’s to be taken seriously by customers and consumers. Blatant PR exercises are highly likely to damage a brand, no matter how good they might seem at the time.

(Via BCS

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