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April 12, 2012

Guest Blogging Isn’t Over When the Post Goes Live

As a full-time blogger I see this all the time: Someone works hard to get an article on a blog, the blog goes live, and then you never see the author again. There are many bloggers who don’t fall into this category, but nonetheless this is something common amongst bloggers. The reason this is so common is because many people are guest blogging simply for the backlink. Backlinks are a great way to improve the search engine optimization (SEO) of a website, and guest posting is one of the easiest ways to make this happen. Therefore, it makes sense that many bloggers wouldn’t worry about the article after it is live—they got the backlink, which is what they came for.

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