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September 23, 2014

How to Get Your Email Ignored by Influencers

Everyone wants to become an influencer in his niche. We all know that can be a difficult feat, but the next best thing is to have a direct connection to an influencer. There are many ways to achieve this – via Twitter, Facebook, or direct email.

email influencers

The issue here is that being an influencer inherently means that they are very busy people. They get countless tweets, DMs, PMs, emails, and what have you. What chances do you have of an influencer actually opening your email, much less reading it, no matter how cool or important your message may be?

If you don’t put some thought and effort into your email, then expect no reply at all. If you want your email ignored by influencers… read more

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March 27, 2013

Social Influencers: The Voices Of The Internet Movement [Infographic]

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Social Influencers

The internet is the home for billions of voices. Users take to Facebook, Twitter, Pinterest and various other social networks, forums and websites to share their experiences with friends and strangers.

Among those billions of voices are a handful of internet evangelists who seem to understand how to deliver web based messages better than their peers and followers.

The team at MBA In Marketing has examined those voices and the communities they support.

The study found that 54% of consumers are more likely to buy a product from a community with a smaller user size while 31% of online purchases are influenced by blogs.

But who is influencing those buyers? In many cases it is the brands themselves, but other times it is people like internet evangelists Robert Scoble, Chris Brogan and Seth Godin. Those users understand the web, they grew up in tech and they have been consistent and unrelenting voices in their fields.  read more

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