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April 25, 2013

How To Increase Your Website’s Conversion Rate

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If you want to take your website beyond amateur hour, you’ve probably already realised that it’s not enough to get lots of people to visit. If it was, black hat SEO techniques (like putting ‘free porn sex hot girls free car win’ in white text on a white background) would be more excusable mistakes.

But here’s the kicker: it’s not enough. Not only do you need to very quickly convince a searcher that your description in the SERP is their perfect match – you also need them to continue believing that when they arrive at your site.

I’ve got a few pieces of advice to help you get that conversion rate up. read more

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October 25, 2012

SEO Challenges Small Businesses Face

What really is Search Engine Optimization?

What really is Search Engine Optimization? (Photo credit: Go Local Search)

More and more people all over the globe are taking the plunge and diving into the world of self-employment. Even though the economy is not what it used to be, it is relatively easy to find your place in the modern market and open a business of your own. Furthermore, when starting a small business, you are faced with a large number of problems which should rather be seen as challenges. These challenges are often difficult to overcome, but some of them such as the challenge of creating a strong online presence, is extremely important to overcome. Here, we will talk about SEO challenges that small business are faced with. read more

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August 3, 2011

How To Properly Hire An Outside Internet Marketing Consulting Firm

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Marketing OnlineWebsite owners often fall into a pattern of marketing for their websites that can leave their efforts lopsided, for example, they may choose to focus a majority of their effort with on-site SEO building, such as on-site-links  for posts or they may choose to focus on building off-site links in for their site to push up SERP. In other cases webmasters simply want to convert the highest number of visitors who visit their website. Unfortunately without the proper mix of all three types of efforts it’s almost certain that a website will fail, it’s the entire reason internet marketing consulting firms exist and are in abundance.

Regardless of why you are hiring an outside firm for optimization  purposes there are certain considerations that should be made.

First, it’s important to understand how a consultancy firm will attract off-site visitors and SERP to your website. In some cases an internet marketing consulting firm may own various websites where they will place your site links, you’ll want to find out if links to your site will be on websites that match your content. For example, a link to a tech product website from a health website will hold less authoritative weight since the sites are in different niches.  You’ll also want to ask the firm about their linking strategy, having 100 links appear overnight could be seen by search engines as inflated SEO which in turn could penalize your website. If the firm is offering a good mix of off-site links (.com, .edu sites), lifetime links to established directories, etc. they will likely help better secure future traffic for your website. read more

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February 25, 2011

Why Do Bad Internet And Social Media Marketers Thrive?

The Internet and to an extent Social Media can do wonders. Being able to connect with anyone instantly whether you’re starting a revolution or selling something has it pros but another benefit afforded to us is transparency. Data is not only readily available but can be quickly transmitted. Combining these two should be able to tell us who’s good and bad at what they do – namely marketers – but time and time again there are always people being promoted who have no skills to back them up. Why do they thrive online?

For this post I’m going to focus on Social Media and Internet Marketers but let me preface this by saying I’ve met people who excel at whey the do and put quality before dollars. But there are some bad internet marketers out there. How do you define some as a bad marketer? I’ve got a few definitions but I tend to categorize them as people who put profit before results and because of their lack of knowledge are forced to take shortcuts to deliver less than stellar results.

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How Do You Use Social Media Marketing?

Working with Internet Marketers and so called Social Media Experts has taught me a few things about how companies use new media. Being immersed in the day-to-day operations of using Social Media for a variety of uses has me wondering how other companies are connecting with people.

This being The Blog Herald I wanted to start an open discussion on your experiences with Social Media Marketing – the good, the bad and the ugly.

I’ve been intrigued by not only companies and brands using Social Media but the agencies powering their online campaigns. I’ve seen varied approaches that have worked or brought stress to the staff leading to a marketing meltdown. I’ve also run in to the bad side of Social Media Marketing but there good people out there doing great things, enough to make up for the lousy guys.

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