Interview: Tom Rusling, Text Link Ads

text-link-ads-logoHere, Thord interviews Tom Rusling at Text Link Ads.

Let’s start with you. Who are you and what do you do at Text Link Ads?

I am the Senior SEO Strategist. In that role, I offer resources to Text Link Ads clients that are looking to add a layer of strategy and/or on-page site optimization to their link building campaigns. TLA is by design a self serve network: clients can enter our system and find a huge array of links to choose from. However, often clients are looking for guidance around things like:

  • Which keywords should I be targeting?
  • How many links should I be buying?
  • How fast should I be purchasing links, and how much should I vary my anchor text?

And of course, many clients feel like the links they have acquired with us are not working effectively for them. Often my most important role is to help clients identify technical problems on their site which are impeding the benefit of their link building. Such examples could be incorrect use of redirects, duplicate content issues in all its many vast and wonderful forms, lack of page targeting and keyword dilution, etc. They always come into the conversation blaming the links, but invariably the client and I are able to analyze the problem and identify the source of the problem is something on-page.

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Interview With Arvind on Movable Type and Why He Loves Itp

Arvind Satyanarayan is our Movable Type maven here at The Blog Herald, and the man behind the weekly Movable Type Mondays (the most recent one). He prefers Movable Type, obviously, and personally that’s I think it’s an interesting platform, now that it’s open source and all. Some things, like the Six Apart Services announcement for instance, have kept me from even giving it a serious go – I’m a WordPress junkie for now.

However, being curious is a good thing, so I figured I’d interview Arvind on the subject, and the interview is up now on BloggerTalks, sparking reactions in the comments already. I think you should check it out, it gives some perspective to the Movable Type community, as well as a lot of other things concerning Arvind, a great guy that swears to MT rather than WP.

Stay tuned for another Movable Type Monday next week, and every week.

Disclosure: I hired Arvind, I’m the editor of this site, and I’m editing BloggerTalks as well. I’m also doing a lot of WordPress designs, if you think that matters.