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August 12, 2009

Facebook To Crack Down on Sponsored Status Updates

FacebookFacebook has decided to keep its platform clean from advertisements ran by its users in a proposed update to the Statements of Rights and Responsibilities Site Governance.

2. You will not use your personal profile for your own commercial gain (such as selling your status update to an advertiser).

Facebook users have time to leave feedback on the proposed changes until 18th August 10.00PDT. read more

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August 4, 2009

Izea Launches Sponsored Tweets

sponsoredtweets.jpgPayPerPost creators Izea have launched Sponsored Tweets, which is exactly what it sounds like. You’ll set a price and if an advertiser thinks it sounds good he can buy a tweet from you. Then you write something about the sponsor and tweets it along with a link. Full disclosure is mandatory, which means that this actually isn’t as evil as one would perhaps believe. They have in fact managed to ensnare a few “web celebs” such as Chris Pirillo and Loren Feldman for example. Add ex-Playboy bunny (?) Holly Madison and you’ve got a nice mix of mainstream meets geek.

Tweets are sent via OAuth login to Sponsored Tweets. Check it out, but before you do that, tell me this: Would you click a link in an obviously sponsored tweet?

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July 13, 2009

Reviews: The Marketer’s Dream Says NYT

The New York Times runs a story about bloggers reviewing products, and the fact that this is a marketer’s dream. The article’s author, Pradnya Joshi, talks to both popular bloggers, Izea’s Ted Murphy, and the Federal Trade Commission who is looking into this form of paid reviews.

In the words of Joshi:

Marketing companies are keen to get their products into the hands of so-called influencers who have loyal online followings because the opinions of such consumers help products stand out amid the clutter, particularly in social media.

Bloggers are a soft target for PR agencies and manufacturers looking for non-ad mentions online. Some buy sponsored posts, while others rely only on their product and sends out samples. Either way, the idea is that bloggers aren’t as tuned to reviewing as professional journalists, hence you’re more likely to get a positive one. read more

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