PayPerPost creators Izea have launched Sponsored Tweets, which is exactly what it sounds like. You’ll set a price and if an advertiser thinks it sounds good he can buy a tweet from you. Then you write something about the sponsor and tweets it along with a link. Full disclosure is mandatory, which means that this actually isn’t as evil as one would perhaps believe. They have in fact managed to ensnare a few “web celebs” such as Chris Pirillo and Loren Feldman for example. Add ex-Playboy bunny (?) Holly Madison and you’ve got a nice mix of mainstream meets geek.
Tweets are sent via OAuth login to Sponsored Tweets. Check it out, but before you do that, tell me this: Would you click a link in an obviously sponsored tweet?
The New York Times runs a story about bloggers reviewing products, and the fact that this is a marketer’s dream. The article’s author, Pradnya Joshi, talks to both popular bloggers, Izea’s Ted Murphy, and the Federal Trade Commission who is looking into this form of paid reviews.
In the words of Joshi:
Marketing companies are keen to get their products into the hands of so-called influencers who have loyal online followings because the opinions of such consumers help products stand out amid the clutter, particularly in social media.
Bloggers are a soft target for PR agencies and manufacturers looking for non-ad mentions online. Some buy sponsored posts, while others rely only on their product and sends out samples. Either way, the idea is that bloggers aren’t as tuned to reviewing as professional journalists, hence you’re more likely to get a positive one. read more