Feedburner, the popular RSS tool, is used by many bloggers to serve feeds to their readers, but also in order to know how many people are currently subscribing to their blog using RSS. Despite the fact it can be easily hijacked, RSS subscriber count is one of the ways used to measure the popularity of a blog.
Back in 2008, Feedburner was bought by Google. It sounded interesting at first, but no significant improvements were made to the service, and shortly after Google took ownership, a major problem occurred, and millions of blogs saw their count dive from 5000 to 500.
Since last month, I have seen my subscriber count going up and down every day and show unrealistic numbers.
Look at the screenshort below:
On June 12, CatsWhoBlog had 1,730 RSS readers. Three days later, it had 1,110. And on June 21, according to Feedburner, only 437 were still reading my blog. [Read more…]