Perez Hilton’s upcoming “women’s blog” is named CocoPerez (!) and while you can’t visit it just yet, the folks at Evil Beet Gossip managed to get around the passwords wall to take a sneak peak. And some screenshots of course. I’ll not repost theme here, but you might want to giggle for a little while about the logo:
Perez Hilton in the middle, that’s what women want in a blog? Jezebel’s Tracie Egan isn’t too worried, and said site also picks CocoPerez to pieces in a post. Sure, they’re a bit biased, but it is a funny read nonetheless, snarky and with a touch of the old days when the blogosphere sucked even harder. I think this will be fun to watch.
CocoPerez is slated to go online sometime today if reports are to be believed.
Don’t all get excited: the levels will be modest; aimed at the writers who aren’t paid as much as their traffic would warrant; and we’re only committing to bonuses for the second half of this year. Chris Batty’s sales and creative services teams have done an impressive job in bucking the advertising slump; but we have no idea how long we can continue to out-perform competitors.
Double X is a new blog – sorry, web magazine – for women, or at least that’s what they’re aiming at, spun out of Slate blog The XX Factor. Jessica Grose, of Jezebel fame, is the managing editor, and she founded the new venture along with author Meghan O’Rourke and journalist Hanna Rosin.
Double X takes the Slate and XX Factor sensibility and applies it to sexual politics, fashion, parenting, health, science, sex, friendship, work-life balance, and anything else you might talk about with your friends over coffee. We tackle subjects high and low with an approach that’s unabashedly intellectual but not dry or condescending.
So says the about page, and while we’ll see how well this will be executed, chances are the founding trio, along with the rest of the staff, will manage well enough. After all, this isn’t the first blog they’re running.