There’s some buzz on how Google might feel threatened by Twitter, because of the microblogging service’s search functionality. John Battelle makes the argument, putting Twitter in the same sentence as YouTube and points out that the latter has more search queries than Yahoo.
What’s the most important and quickly growing form of search on the web today? Real time, conversational search. And who’s the YouTube of real time search? Yep. Twitter. It’s an asset Google cannot afford to not own, and also, one they most likely do not have the ability (or brand permission) to build on their own. (Remember, Google tried to build its own YouTube – Google Video – and it failed to get traction. A service like Twitter is community driven, and Google has never been really great at that part of the media business).
True. However, I’m wondering how well the reasoning fares here. Google did buy Jaiku, just to let it go after doing more or less nothing to it, other than crippling the development and effectually destroying the, in some ways superior, service’s chances to compete with Twitter. So why didn’t they give Jaiku a serious shot then? [Read more…]