January 24, 2007
I’ve had my disagreements with Keith Waterhouse over his perception and portrayal of bloggers, but I have to say I’ve gained a new sense of respect for the man for whom technology is a dirty word and an unfathomable mystery, yet who has had an amazing career and seen a multitude of changes in more traditional media.
In an interview with Ian Burrell of The Independent, we see a man who has stood up to Robert Maxwell, written West End plays and best-selling books, and landmark television programmes. Despite what you think of him, he has an immense following – more than most bloggers only dream of.
January 18, 2007
There are a number ways to describe the headline of this post — sensational, trolling, obnoxious, pandering, link bait. I wrote it like that on purpose, of course, to make a point. The feedback loop on content is accelerating at a breakneck pace. YouTube can spread video content as fast as prime time TV. Digg routinely crashes servers unprepared for the avalanche of traffic. And AdSense makes it possible for anyone to experience first hand the intimate relationship between traffic and dollars.
The inevitable result for media companies, who are having an increasingly tough time selling “bundles” of content, is to start paying their content creators based on how much traffic each discrete piece of content can draw. Steve Rubel highlighted ZDNet’s introduction of a pay-for-performance system:
ZDNet’s pay-for-performance blogging system raises some interesting questions. For example, will a blogger favor writing a sensational post that is likely to get more clicks over one that perhaps is less sexy and is based on, say, a press release? News value and clicks often go together, but as we’ve seen on collaborative sites like digg, sensationalist rumors sometimes are more popular.
Tags: Bloggers, Blogging, Journalism, Media Economics