November 13, 2009
With the increasing number of publishers creating hyper-local sites, it’s no surprise that services such as AdWire are springing up to allow them to add a new stream of relevant advertising and earn revenue.
AdWire, from Fwix, is a local news distribution system which allows web publishers to add widgets to their sites that will provide local news and ads.
AdWire serves up news based on particular categories that a publisher sets, but it also takes visitors’ geography into consideration when serving content, hopefully keeping stories relevant.
Ads are served in between main content. read more
Tags: advertising, adwire, fwix, journalist, monetisation, publisher, revenue, widgets
June 30, 2009
Last month I wrote about Lucozade Energy’s search for a creative journalist to report on various extreme challenges taking place this summer.
The results are in, and James Whatley is the lucky man who’ll be jetting off to Namibia on Saturday.
James will need to film, photograph, tweet and blog every aspect of each trip, including capturing footage and interviewing the participants. read more
Tags: challenge, james whatley, journalist, lucozade
November 21, 2008
When asked in an interview with Sarah Palin on FoxTV, her first public interview after the election, if there were false allegations made that needed to be addressed, and Sarah Palin blames the media, with a minor slap against bloggers that is making the rounds of the blogosphere.
…if the media had taken one step further and investigated a little bit, not just gone on some blogger – probably sitting there in their parent’s basement, wearing their pajamas, blogging some kind of gossip or lie regarding, for instance, the discussion of who is Trig’s real mom…and that was in mainstream media, the question that was asked, instead of just coming to me and setting the record straight. And when I tried to correct that – that yeah, I’m truly Trig’s mother – to take days for everything to have been corrected…
Rumors are flying around that she is attacking and judging bloggers. While she does make a sweeping generalization about bloggers, one that we bloggers deal with daily, her point is to actually take the media to task for using blogs as a source of fact and fiction. read more
Tags: attack against bloggers, attack against news media, Bloggers, blogging the news, Journalism, journalist, mainstream media, news media, Palin, Sarah Palin, Social Media
November 20, 2008
Six Apart has a clever “program” up to get recently laid off journalists to start blogging. They’re calling it the TypePad Journalist Bailout Program. Basically, it gives journalists these things for free:
They also offer support and whatnot, all for free. The only thing the journos need to do is send a link to their last piece for a newspaper or similar. And according to the post, there’s been an overwhelming interest in this, so they’re lagging a bit behind on setting the accounts up, but no word on closing the program. read more
Tags: journalist, PR, Six Apart, Six Apart Media, TypePad