Klout Changes Algorithm, Many Users Find Scores Negatively Effected

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Klout LogoSocial ranking website Klout announced on Wednesday that they have changed the algorithm used to provide users with Klout scores.

According to Klout director of ranking Ash Rust the new scoring model:

“Represents the biggest step forward in accuracy, transparency and our technology in Klout’s history.”

During a blog post last week Klout CEO Joe Fernandez explained his company’s changes while noting that:

“A majority of users will see their scores stay the same or go up but some users will see a drop.”

While some users may be angered by their sudden Klout score decrease the company says their new system will provide users with an analytics platform of sorts which will provide them with reasons for their lowered score.  [Read more…]