Aiming to provide an official, central repository for news and behind-the-scenes information about its theme parks, Disney yesterday announced the launch of its new blog.
Unsurprisingly, Disney is a hot topic online, attracting attention on a huge range of unofficial blogs, forums and other sites, and the company wants to advance its official voice and further protect its brand.
Positive noises came from Leanne Jakubowski, director of social media for Walt Disney World, who suggested that Disney wants to be an active participant in the conversations its fans are having online. read more
Brian Clark, of Copyblogger fame, has launched Authority Rules. This website is a report about online marketing, free to read online or to download as a printable PDF. In other words, there is no reason not to check this one out.
The GigaOm network is growing, and the latest addition is a subscription service. That might make some of you shake your heads and wonder what’s up with the WSJ treatment, but although one could compare the two, it really isn’t the same thing. GigaOm Pro, which is the $79/year subscription service’s name, offers reports and analysis that competes with market research firms if anything. They’re starting out with 17 of them, and spreads their content across four verticals: Green IT, Infrastructure, the Connected Consumer, and Mobile. These in turn have sub-sections so that you can find what you want and need.
But even as market research analysts adapt to the new models, we at GigaOM believe there is room in the market for a new way to experience informed opinion, one that combines our best asset — our large and enthusiastic community of smart readers — with technology and market experts in an approachable and interactive format.
Another marketplace for site templates, WordPress themes, and whatnot launched today. ThemeForest is the latest site to roll out in the Envato (formerly Eden.cc) network, which contains sites like PSDTuts and Flash template marketplace FlashDen. Collis Ta’eed’s got a launch post up on Nettuts, another Envato site, and he also announces a launch competition in the ThemeForest blog.
Like all Envato sites, ThemeForest sports a good design, and the platform is known to work since it shares its backbone with FlashDen and AudioJungle. It’s a bit scarce for now though, with 53 site templates, 13 WordPress themes, and 3 Joomla themes as I’m writing this. That will surely change, however, as designers start offering their work through the marketplace. Revenue share rates can be found here. Stay tuned for an interview with Collis Ta’eed over at BloggerTalks tomorrow.