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May 18, 2009

LG continues to be blogger-friendly with new launch in Malaysia

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Consumer electronics giant LG has launched its “Life’s Good” blog in Malaysia as part of its ongoing commitment to new media and online interaction with consumers.

Designed as a platform for users to provide feedback on products as well as to publicise events and run various promotions, LG is being touted as the first electronics manufacturer to launch a blog in the country.

I know LG in the UK has been keen to engage with bloggers, to the extent that it has run several “exclusive” product events to which tech bloggers were invited ahead of journalists from traditional media outlets. read more

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