Gina Trapani is the much celebrated founder of popular blog Lifehacker, a part of the Gawker Media blog network. She left the lead editor role just over a month ago and is now doing columns only, as well as writing post for her recently launched Smarterware blog. So where does she stand now? Let’s find out!
Congratulations on the launch of Smarterware, Gina! What can readers expect from your new blog, and how does it differ from your previous work at Lifehacker?
Smarterware is a personal tech blog, which means I’m going to take off the distanced reporter hat I wore a lot at Lifehacker and be a fan, and speak in the first person. Blogs are perfect for that, but when a news blog like Lifehacker grows its audience and its staff, it’s easy to get away from that and read more like a magazine.