If you’re into netbooks (you know, those small laptops that keeps popping up every 10 seconds and making the computer industry shake) you probably have Liliputing in your feed reader, and if you don’t, well you should! It is one of my daily reads and quite a success at that. Since the launch in April 2008, Liliputing has clocked over 6 million pageviews (not counting the forum) and 4 million unique visitors, all according to Sitemeter statistics. That’s really impressive, and something I didn’t know when I initiated this interview with Brad Linder.
The niche nature of the Internet in general, and the blogosphere in particular, makes partnerships easy to work out. That’s why I’m a bit surprised why we’re not seeing more of this. UMPCPortal have decided to let JKKMobile and Liliputing, two blogs that cover the same ultraportable gadget sphere as they do, into their product database. By teaming up, they can maintain the database and keep it up to date, as well as deliver tailored solutions (and hence revenue and additional value) to its partners. A good example of an ideal partnership, if you ask me.
I wonder how long it takes for some of the larger online publishers to pick up UMPCPortal and its database? As you might recall, Giga Omni Media bought jkOnTheRun recently, maybe this is a solid follow-up acquisition?