Are Blog Comments a Source of Referral Traffic?

Here’s a question. If blog comments are mini-resumes, which comments are bringing the most traffic to your blog?

When you leave a comment on a blog, there are three things at work.

  1. Your desire to participate in the blog conversation and topic.
  2. Your desire to increase your link credits through blog comments.
  3. Your desire to encourage traffic from your comment to your blog.

A lot of pro bloggers cover the first two, but I want to explore the last one. If you really want to drive traffic to your blog through comments on other blogs, is it working for you?

Have you been paying attention to your blog referrals and incoming traffic to see where your traffic is coming from in relationship to your blog comments? It’s a very good question because we blog and comment on the premise that blog interaction helps drive traffic.
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Hoax Bait — A Special Kind Of Link Bait.

Over the past few days the notorious blogger Fake Steve Jobs (also known as senior editor of Forbes magazine, Daniel Lyons) had put together a series of posts which made it appear as though he was being the target of legal action from the target of his satire: Apple.

What made it such a great piece of work was how legitimate it sounded. Oh, they had sent their lawyers after him. He had dropped his “FSJ” persona and was largely talking with that mask off. He was concerned and worried about having the pants sued off of him. And so on.

Which made it all the more poignant when a great majority of tech bloggers got suckered into these posts as they were all, in fact, fake. What’s the lesson here?

Only that bloggers are pathetically easy targets for hoax bait.

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