Business owners looking to take further advantage of the LinkedIn platform can now add a “follow company” button to their website, allowing users to take advantage of one-click following capabilities.
Announced on LinkedIn’s blog on Monday the button works much in the same way as the Facebook and Twitter follow buttons, allowing users to receive automatic updates from within their LinkedIn feeds.
So far the follow button has been placed on pages for AT&T, American Express and Starbucks and several other top brands. Users will be able to simply click the button if already logged in at which point they will follow the brand. Non-logged in users will be asked to first provide their LinkedIn information. [Read more…]