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July 31, 2013

How to Use LinkedIn to Benefit Your Blog

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When LinkedIn was launched in 2003, the average person probably didn’t give it a second thought. Today, the social networking platform in the main venue where professionals want their profile to be found. It has become the de facto tool for professional networking.

LinkedIn

Of course, there are still people who do not use LinkedIn to their advantage and see it as merely another social network. If you are in the market for a job, though, or you simply want to highlight your professional life, LinkedIn is an indispensable tool. But have you ever thought of using the platform to send some love your blog’s way? read more

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July 25, 2013

You’re Hurting Your Blog: Get Involved in Social Media Before It’s Too Late

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Maybe you’ve read an article with this same or a similar title before. You know Twitter and Facebook are important for your brand, yet you just haven’t made yourself sign up for Twitter yet. And your LinkedIn profile is barren, with an incomplete job  history and no portfolio examples. Your blog seems to be doing OK, but you know it could be better.

If this is you– I challenge you to get set-up with social media ASAP. And once you’ve done that, create time in your daily routine for social media. Even 15 minutes per day can help you craft a regular online presence.

You know you should be on social media, but if you are a blogger or representing any of your work online, not having a regular social media presence can hurt not only your blog traffic, but your online persona as well.

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May 27, 2013

How to Present Yourself as an Expert Online

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present yourself as an expert online

With around 200 million users, LinkedIn is one of the most popular ways to showcase your academic and professional career milestones and to broaden your network with others in the same or different industries.

In a previous post – ‘Become a Local Blogging Celebrity with LinkedIn’, we see that LinkedIn can be an adequate tool to establish yourself as a local expert offering your skills and knowledge to those in need of it. By engaging with locals, for example via Facebook or Twitter, you can easily establish a community with loyal customers and relationships that are fostered by your expert advice and consultation.  The article defined the outcome as a social brand on a local level by pointing out that “while a global network has endless contact possibilities, it is also filled with endless competition”. read more

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April 2, 2013

LinkedIn Explains How Tech Buyers Use Social For Their Purchase Decisions

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LinkedIn Member SuggestionsAre you a technology buyer who is getting ready to purchase a new smartphone, tablet, ultrabook, or other gadget? According to the team at LinkedIn there is a very good chance you are utilizing social media to decide on the product you will buy.

LinkedIn on Tuesday released its annual Consumer Technology study in which it learned that  “88 percent of LinkedIn members own smartphones, compared to 46 percent of the general population.” The company also found that “62 percent of LinkedIn members own tablets, compared to only 22 percent generally.”

Realizing the pull it has among tech savvy buyers the social network examined the purchasing behaviors of its users in December 2012.

According to LinkedIn Marketing Solutions lead Michael Weir, 56 percent of LinkedIn members turn to their social networks for advice before they make a purchase.

The study also found that 53 percent of LinkedIn members share information about what they buy after making the purchase. That information in turn helps other tech savvy buyers on LinkedIn make their next buying decision.  read more

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December 6, 2012

Quora Adds LinkedIn Sharing, Helps Professionals Boost Their Credibility

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Quora Adds LinkedIn SharingQuestion and Answer website Quora now allows users to share answers directly to their Linkedin profiles.

Announced on Wednesday the new integration joined Twitter, Facebook and email sharing buttons that were already available to Quora users.

Quora hopes that by promoting professional answers on LinkedIn more users with experience will show off their knowledge base.

In a company blog post Quora notes:

The knowledge and expertise you share on Quora can now become part of your professional biography and identity.”

According to the Q&A company, many users are already using the site to boost their professional standing through top notch answers. In its blog post the company notes:

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December 4, 2012

LinkedIn’s Most Overused Buzzwords Of 2012

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LinkedIn Buzzwords

Utilizing social networks properly involves catching peoples attention, in order to gain the attention you want originality is a big plus. Unfortunately many users in 2012 used their LinkedIn accounts to echo the same sentiments as other users.

LinkedIn on Tuesday revealed its list of the 10 most-overused buzzwords job hunters used in 2012 to find new jobs. Job hunters apparently feel that being “creative” is a huge plus. Creative was the same term that ruled last years buzzwords list.

According toSimla Ceyhan, a data scientist at LinkedIn: read more

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November 29, 2012

Become a Local Blogging Celebrity with LinkedIn

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Linkedin Local There are a number of social media sites that have captured the hearts and attention span of the modern world. Internet users rely on social networking a great deal for any number of tasks, originally personal but not more along the lines of professional. In fact, using such sites for self promotion, business networking and marketing is becoming second nature to the site genre.

Some sites have been created specifically for this purpose, and one of the most well known is LinkedIn. Well established, full of people in every industry and very beneficial, you probably already have an account or have thought about getting one. It is recommended, as a quick means of making connections with others in relevant industries, or just maintaining and easily accessible online resume.

But beyond that, LinkedIn can provide a fantastic method of local marketing. This is a means of targeting a local audience to become a kind of celebrity of sorts to those in your immediate area. This is much more simple to achieve than gaining a mass notoriety within your industry. read more

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August 6, 2012

LinkedIn To Spend Big On Security Following Breach

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LinkedIn6.5 million users watched as their personal LinkedIn account information was hacked in June 2012 and now the company has promised to counter future network breaches by spending big network security.

LinkedIn reported another strong and profitable Q2 2012 and LinkedIn CEO Jeff Weiner told investors this week at the company’s earnings call that the cost of security would effect the bottom line by upwards of $2 million to $3 million.

According to Weiner:

“In June, we reported the theft of six-and-a-half million LinkedIn member passwords that were published on an unauthorized website. Though no member login information was published, we disabled the passwords of the accounts that we deemed to be at risk. Since then, we have redoubled our efforts to ensure the safety of member accounts on LinkedIn by further improving password-strengthening measures and enhancing the security of our infrastructure and data. The health of our network, as measured by member growth and engagement, is as strong as it was prior to the incident.”

Weiner’s sentiments were echoed by LInkedIn SVP and CFO Steve Sordello who told investors the company has already spent upwards of $1 million handling the breach. read more

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August 3, 2012

LinkedIn Remains Profitable In Another Quarter

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LinkedIn Revenues and Profits Increase AgainThere was a lot of doubt from analysts and users when LinkedIn decided to launch its initial public offering (IPO) however the company has since proven its business model and in Q2 2012 the company once again reported a profit.

In a letter to investors Jeff Weiner, CEO of LinkedIn noted:

“LinkedIn had a strong second quarter with all of our key operating and financial metrics showing solid performance. Our ongoing investment in product innovation drove healthy engagement as measured by unique visiting members and member page views, and our three revenue streams all experienced significant growth.”

Those unique visitors now number 175 million members while the business reported a 107% increase in revenue from its hiring solutions platform, up to $121.6 million for 53% of the social networks total revenue. In the same period of 2011 hiring solutions accounted for 48% of the networks revenue.

In a statement to investors linked in posted the following financial information: read more

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July 25, 2012

LinkedIn Offering Tighter Microsoft Outlook Integration

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LinkedIn Integration with OutlookEmail has failed to disappear despite the warnings of social media experts and if Microsoft has anything to say about it MS Outlook is actually about to make email software better. The company has announced that the new version of Office software will come with easier LinkedIn connections for Outlook.

While LinkedIn works with Outlook 2003, 2007 and 2010 there is at least one big issue that was addressed on Wednesday via the LinkedIn blog:

Today, we’re really excited to share that the Outlook Social Connector for the next release of Office will no longer require an additional download to sync with LinkedIn. This means you just have to sign-in once with your LinkedIn credentials and immediately you’ll start seeing rich profile information, like photos and LinkedIn network activity for any connection that emails you. You’ll also see LinkedIn profile data surface when you view a People Card throughout the new Office experience.

Microsoft then published the following sample image on the Microsoft blog: read more

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