Shortly after filing for an IPO, LinkedIn has announced its extensive company search tool which will bring professionals more information about the companies their colleagues work at and allow them to connect with other businesses.
You may recall that the visualization tool was e-mailed to members towards the beginning of 2011 and provided just 2010 stats information, apparently it was so successful the company wants members to enjoy it’s benefits all the time.
The program works by providing a collage of profile updates with headshots of each person in the collage, click on a persons picture and you are taken directly to that person’s profile.
According to LinkedIn principal software engineer Dhananjay Ragade, the idea for the mosaic page was chosen during a LinkedIn hack day, which occurs “one day a month when everyone is encouraged to play with new technologies and come up with something creative.” [Read more…]
2010 was the year of IPOs, or at least guessing which Internet giants would hit Wallstreet first. Facebook, Demand Media and Skype were the biggest names tossed around the business networking site LinkedIn is starting 2011 as a publicly traded company.
But who owns what of LinkedIn? Previously unreleased details were revealed in its SEC filing as the company prepares to go public.
TechCrunch sifted through LinkedIn’s S-1’s papers and discovered founder/chairman Reid Hoffman along with his wife Michelle Yee own 19,066,032 shares or a 21.4% share of the company. Other notable shareholders include investors Sequoia Capital, Greylock Partners and Bessemer Venture Partners which own 18.9, 15.8 and 5.1 percent of shares respectively. Until the share prices are announced, we won’t know exactly how big the impact of say, 19 million shares is but in the mean time we can guesstimate.
Nicholas Carson at Business Insider did some math and came to this conclusion:
But we do know the company has ~$200 million annual revenues. That’s up 200% from a year ago, so a healthy 10X valuation is entirely called for. So figure it’s a $2 billion company, pre-IPO.
That would mean LinkedIn Reid Hoffman’s 21.4% stake is worth $430 million. CEO Jeff Weiner’s is worth $80 million. Sequoia’s stake – bought for $4.7 million – is worth $380 million, Greylock’s $320 million, Bessemer’s, $100 million.
Not bad for a company that makes networking with business professionals easier. If this is LinkedIn’s IPO, what will Facebook’s monstrous IPO look like?
At this time it’s still unclear how many shares the company will offer or at what price those shares will be offered at.
In 2009 the business-centric social networking site generated $120 million in revenue, with $161 million coming in through the first nine months of 2010.Those first nine months in 2010 generated $10 million in profit for the company.
LinkedIn today announced their new share button, an option that allows users to share stories from across the web via their LinkedIn account.
The button, much like other options from Facebook, Twitter, Digg and other services provides three button types, a vertical button with a share counter, a smaller horizontal button with a counter and a horizontal button that lacks a counter (all pictured above).
Also just like other share buttons, users need virtually no programming experience to use the code, simply grab a few lines of code and paste that code where you want it to appear on your websites pages. [Read more…]
You never saw this coming, do you? All the while we’ve been waiting for a Google-Twitter integration, Facebook-Twitter integration, and the other online services wooing Twitter’s dearth of real-time information stream. But look which of them got into Twitter first? – LinkedIn. Yes folks, the Facebook for business professionals jump into Twitter mania and announced their sealed partnership with Twitter.
Are you using LinkedIn? I mean have you created an account on this business-oriented social networking site? If you did, chances are you just created a LinkedIn profile and rarely visit the site, right?
Anyway, when was the last time you checked out your LinkedIn profile or when was the last time you actually visited the LinkedIn site? If you do right now, you might see some changes in the site’s design, as LinkedIn is currently testing out a new site design. [Read more…]
Happy Monday, folks! I have to say, in the short time I’ve been doing these updates, I’ve received a great response from the Movable Type community. If there’s any way I can make MT Monday more useful for you, or if you know of a blog or website I should feature here, please let me know.
Now, on with the news!
WebPurify & Mouthwash — Commenters must be getting particurly vulgar lately, since two profanity filters were released this week. WebPurify uses an online service for its filter, while Mouthwash — written by Dan Wolfgang — leaves it up to you to build your own list of bad words. [Read more…]
Last week I participated in a panel to talk about the use of social media for your business. Specifically, we addressed the needs and questions of entrepreneurs, solo-preneurs, and small business owners. This demographic tends to be in much closer contact with their customers than your average person inside a large organization. By closer contact, I mean they would be in touch with what their customers want and needs. That would allow them to be able to provide content that is useful and valuable to those customers.
You may be in tune with your readers on a consistent basis and have plenty of content ideas. Yet, every blue moon, we all hit a dry spell. What do you do then to find ideas for posts? More importantly, how do you know that those ideas are valuable to the readership you are working on attracting?
The answer may lie in the questions – and can find plenty of them about a wide range of topics on LinkedIn. If you already have a professional profile on LinkedIn, you can go in and look under “answers” in the main navigation bar and select “answer questions”. Then scroll down the questions and find one or two that speak to your knowledge and experience. Pick one question and develop an answer-post.
Once you’re done with writing, select the payoff from your post – the place in it where you actually give the answer – and post it as a reply to that question. Then link your published post at the bottom of it for those readers who want to know more about your thought process, and how you got to the answer. Let’s look at two examples.
Craig Peters inquires about Conversational Marketing:
I believe this will be THE buzzphrase of 2008, but like other buzzwords — “viral” in particular — it’s open to gross misinterpretation and misuse.
So: What do you believe “conversational marketing” to be? Is behavioral targeting (which was a huge component of a conversational marketing discussion here at ad:tech yesterday) part of conversational marketing? (I would argue no.) How do other tactics you’re using fit in to “conversational marketing” as you see it?
The Cluetrain Manifesto said it a decade ago in a pithy way: “markets are conversations.” Mainstream agencies and marketers are starting to awaken to this notion.
What, in your view, constitutes “conversational marketing”?
And now look at the answer from Eric Holter with a couple of links to his newsletter, where he has covered the topic in more depth. Let’s say you blog about conversational marketing – helping flesh out an answer would start getting you noticed by people who seek that kind of expertise – on LinkedIn and at your blog.
Another good question from Chris Kieff on How Your Choose an Internet Marketing Consultant:
How do you choose an Internet Marketing consultant?
What are the 3 top factors you would use in hiring an outside Internet Marketing consultant?
Referral from a trusted source.
Examples of work.
Worked with before.
Referral from LinkedIn or other network.
Like their haircut.
You can see how the question is already good fodder for a list post. Ian Lurie responds with a pretty good set of questions, in turn. Eugene Rembor numbers qualities.
This technique may help you especially when you new to blogging and are looking to have a number of solid posts right off the gate. LinkedIn may be just what you need to get content ideas and a general flavor for the type of discussion that would ensue. Would you link to someone’s LinkedIn profile in your post? I would, and I have. Although they might not be able to find the link as we do with blog entries via Technorati, they may have set up Google alerts for their name or the name of their business. In that case they would find your post and may choose to join the conversation there.
New media is about linking and increasingly we are interlinking among different tools. To reach out to the business community, make LinkedIn part of your content strategy.