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January 28, 2011

LinkedIn Files Papers For IPO, Could Be Valued At $3 Billion

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LinkedIn LogoLinkedIn has filed the required Securities and Exchange Commission papers necessary for the company to move forward with an initial public offering.

At this time it’s still unclear how many shares the company will offer or at what price those shares will be offered at.

In 2009 the business-centric social networking site generated $120 million in revenue, with $161 million coming in through the first nine months of 2010.Those first nine months in 2010 generated $10 million in profit for the company.

Interestingly, in their filing Facebook, Twitter, Google and Microsoft are named as competitors with LinkedIn noting: read more

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November 30, 2010

LinkedIn Share Button Now Available

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linkedin share button

LinkedIn today announced their new share button, an option that allows users to share stories from across the web via their LinkedIn account.

The button, much like other options from Facebook, Twitter, Digg and other services provides three button types, a vertical button with a share counter, a smaller horizontal button with a counter and a horizontal button that lacks a counter (all pictured above).

Also just like other share buttons, users need virtually no programming experience to use the code, simply grab a few lines of code and paste that code where you want it to appear on your websites pages. read more

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November 10, 2009

Mixing Business with Pleasure, Twitter and LinkedIn Team Up

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pbandcYou never saw this coming, do you? All the while we’ve been waiting for a Google-Twitter integration, Facebook-Twitter integration, and the other online services wooing Twitter’s dearth of real-time information stream.  But look which of them got into Twitter first? – LinkedIn. Yes folks, the Facebook for business professionals jump into Twitter mania and announced their  sealed partnership with Twitter.

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November 6, 2009

LinkedIn Preps Up New Site Design

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Are you using LinkedIn? I mean have you created an account on this business-oriented social networking site? If you did, chances are you just created a LinkedIn profile and rarely visit the site, right?

Anyway, when was the last time you checked out your LinkedIn profile or when was the last time you actually visited the LinkedIn site?  If you do right now, you might see some changes in the site’s design, as LinkedIn is currently testing out a new site design. read more

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November 3, 2008

Movable Type Monday: Profanity Filters, Blog Link, and Speed Improvements

Happy Monday, folks! I have to say, in the short time I’ve been doing these updates, I’ve received a great response from the Movable Type community. If there’s any way I can make MT Monday more useful for you, or if you know of a blog or website I should feature here, please let me know.

Now, on with the news!

Plugins

WebPurify & Mouthwash — Commenters must be getting particurly vulgar lately, since two profanity filters were released this week. WebPurify uses an online service for its filter, while Mouthwash — written by Dan Wolfgang — leaves it up to you to build your own list of bad words. read more

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May 2, 2008

Link-In Your Blog to the Business Community

Last week I participated in a panel to talk about the use of social media for your business. Specifically, we addressed the needs and questions of entrepreneurs, solo-preneurs, and small business owners. This demographic tends to be in much closer contact with their customers than your average person inside a large organization. By closer contact, I mean they would be in touch with what their customers want and needs. That would allow them to be able to provide content that is useful and valuable to those customers.

You may be in tune with your readers on a consistent basis and have plenty of content ideas. Yet, every blue moon, we all hit a dry spell. What do you do then to find ideas for posts? More importantly, how do you know that those ideas are valuable to the readership you are working on attracting?

The answer may lie in the questions – and can find plenty of them about a wide range of topics on LinkedIn. If you already have a professional profile on LinkedIn, you can go in and look under “answers” in the main navigation bar and select “answer questions”. Then scroll down the questions and find one or two that speak to your knowledge and experience. Pick one question and develop an answer-post.

Once you’re done with writing, select the payoff from your post – the place in it where you actually give the answer – and post it as a reply to that question. Then link your published post at the bottom of it for those readers who want to know more about your thought process, and how you got to the answer. Let’s look at two examples.

Craig Peters inquires about Conversational Marketing:

I believe this will be THE buzzphrase of 2008, but like other buzzwords — “viral” in particular — it’s open to gross misinterpretation and misuse.

So: What do you believe “conversational marketing” to be? Is behavioral targeting (which was a huge component of a conversational marketing discussion here at ad:tech yesterday) part of conversational marketing? (I would argue no.) How do other tactics you’re using fit in to “conversational marketing” as you see it?

The Cluetrain Manifesto said it a decade ago in a pithy way: “markets are conversations.” Mainstream agencies and marketers are starting to awaken to this notion.

What, in your view, constitutes “conversational marketing”?

And now look at the answer from Eric Holter with a couple of links to his newsletter, where he has covered the topic in more depth. Let’s say you blog about conversational marketing – helping flesh out an answer would start getting you noticed by people who seek that kind of expertise – on LinkedIn and at your blog.

Another good question from Chris Kieff on How Your Choose an Internet Marketing Consultant:

How do you choose an Internet Marketing consultant?

What are the 3 top factors you would use in hiring an outside Internet Marketing consultant?

Some ideas:
Referral from a trusted source.
Examples of work.
Worked with before.
Referral from LinkedIn or other network.
Proposal contents.
References.
Like their haircut.

You can see how the question is already good fodder for a list post. Ian Lurie responds with a pretty good set of questions, in turn. Eugene Rembor numbers qualities.

This technique may help you especially when you new to blogging and are looking to have a number of solid posts right off the gate. LinkedIn may be just what you need to get content ideas and a general flavor for the type of discussion that would ensue. Would you link to someone’s LinkedIn profile in your post? I would, and I have. Although they might not be able to find the link as we do with blog entries via Technorati, they may have set up Google alerts for their name or the name of their business. In that case they would find your post and may choose to join the conversation there.

New media is about linking and increasingly we are interlinking among different tools. To reach out to the business community, make LinkedIn part of your content strategy.

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