March 18, 2013
Do you know that for every single second delay in your website loading speed your website conversion rate goes down by at least 7%?
Do you also know that 40% of potential visitors to your website will abandon it if it takes more than 3 seconds to load?
These and more insightful data can be found in this Econsultancy study; however, I’m not here to talking about website speed data but to share some practical tips to help you significantly improve your website speed.
In other words, one of the top ways to kill your website is if it is slow.
Whether you’re a blogger, a small business or a corporation, a slight delay in how long it takes for your website to load could be costing you a lot in revenue while some little tweaks to make your website faster could double conversions on your website. Here are a few tips for you:
1. Limit the Number of Plugins or Addons that Power Your Website
This is especially important if you’re a WordPress user; it’s impossible to run a website that is powered by WordPress or other major CMS without using a few plugins but the reality is that the number of plugins you use every day grows and ends up slowing down your website.
With an open source platform like WordPress, each plugins are coded by different people and as a result the server configuration required for each plugin to run is different; in other words, when the function a certain plugin provides is requested, it’ll make a request to your server which will eventually influence your website speed.