John Evans’ blog network Syntagma Media always stood out a bit from the blog networks of the early days. First it was because of the hacked Kubrick blog template with the rainbow headers (which I remedied in one of my first design gigs in the blogosphere), and then because of Evans leaving the term blog behind, rebranding as a network of sites, web magazines, and other ideas aimed to make them more accessible and easy to understand.
Earlier this week Syntagma Media launched its most recent venture, the first in a series of “hyper-local” websites. So how do you go from blog network to local websites? That’s what this interview is about. [Read more…]