The emergence of smartphones as the preferred mobile device of millions of people all around the world has changed not just the way we communicate and handle the various tasks of daily living. It has also changed the way we view commerce.
The increased power and features of smartphones mean a more reliable and stable connection to the internet and this is driving smartphone owners to use it as a device for buying stuff. According to research more than half of consumers use smartphones and of these 70 percent have said that they use their phones to buy online. This was most apparent during the recent holiday season where record numbers of shoppers have used online stores to do their holiday shopping and they used their smartphones to do it and not a laptop or desktop computer. [Read more…]