As the old saying goes, if you can’t beat ‘em, join ‘em, or in the case of Gowalla vs. Foursquare, if you can’t beat ‘em, integrate your location based services with them. Gowalla’s newest update gives users the ability to share check-in information with Foursquare.
The feature joins the applications ability to share locations with Facebook and Twitter users, providing friends with your location based info on various GPS enabled devices including tablets, mobile phones and other portable electronics that support Gowalla services.
The update, called Gowalla 3 adds what the company is referring to as a “universal activity feed” which shows a users friends check-ins on the Gowalla service, along with Facebook Places, Tumblr and Foursquare. Users retain the ability to choose what sites receive their updates and what services they receive information from.
Foursquare today debuted their new “Trophy Case” option, a portal that gives users a place to show off the various badges they’ve collected through the apps use.
The trophy case stores a users unlocked Foursquare badges. Users can then choose to view their Foursquare or Partner badges, while clicking on each badge brings up a description of each unlocked item.
The Trophy case also shows how the user earned their badge and which of their friends have also earned the same badge.
The official Foursquare blog also announced the launching of a Partner Badge program that can help various organizations engage their users at a higher level.
Ready to take advantage of your own company’s badge? Fill out this form to get started and Foursquare will get to work with you, however I have a feeling there might be a bottleneck for a little while.
In the meantime, here’s a biggest screenshot of the new Trophy Case option: read more
In a move that places Twitter in direct competition with other location based services including Foursquare and Gowalla, the social networking company has announced the option for businesses to claim their locations.
The new feature, which shows up in the users venue feed can be seen in the screen capture on this page (located above). The image shows that a recent Tweet by a Twitter employee checked them in at Twitter Headquarters.
Twitter, a micro-blogging service, is perfect for the feature since many users already check-in using other services such as Foursquare and then update their location based information through the Twitter interface.
If you’re checking out who checked in at different locations last night, it’s likely you’ll notice that mostly your male friends were doing the check-ins. According to a report by the Pew Internet and American Life Project which examines internet trends in the United States, men use Foursquare, Gowalla and other location bases services for check-ins at double the rate of females.
For people unfamiliar with these services, they allow you to check-in at each location you visit, while broadcasting your location to friends and the public (if you choose to share that information). User can then receive badges and other rewards for checking in.
According to the study 6% of males who were asked said they use the services, while only 3 percent of internet using females said they check-in at locations.
Foursquare is rolling out a new tool which uses check-in activity to recommend restaurants in the users immediate vicinity.
According to About Foursquare the tool is being tested internally and Foursquare developers hope to release the program to third-party developers who can use the companies API to generate recommendations for various other applications.
Currently the program works by using nearby restaurant reviews (what restaurants are most popular), what restaurants are on the users to-do-list and places you have checked into recently to promote where you might like to eat.
It’s an interesting idea, and in-line with founder Dennis Crowley’s stated vision of making Foursquare more about transforming how people explore the world.
It’s probably only a matter of time before sponsored recommendations begin showing up next to other recommendations.
The move is an important step for Foursquare as their location based space continues to become more populated, including the recently launched Facebook Places which is expected to add more Facebook integration as the program develops.
Here’s a video of Foursquare founder Dennis Crowley announcing the new recommendations feature: read more
It’s official, Foursquare has hit three million users, only two months after the location-based app surpassed the two million mark.
The new milestone is an important one for Foursquare who now faces increased competition from Facebook Places.
Ian Paul of PC World, points out that Facebook Places may actually be helping FourSquare attract a new audience who had never considered the idea of “checking-in” to locations until Facebook released their own offering.
The new milestone proves that Foursquare has been gaining traction, it took the company a full year to reach one million users and less than 2 months to reach from 2 to 3 million users. To put that number into perspective, an average of 18,000 new users join the site everyday according to founder Dennis Crowley during an interview with the Los Angeles Times. read more