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November 8, 2009

Sunday Morning SEO: Long Tail Keyword Research With Google Analytics

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One of the things SEO specialists often talk about is the power of long tail keywords. Long tail keywords are the search terms with 3 or more words that don’t have high search volume. The shorter keywords have higher search volume but in aggregate, the long tail keywords provide the bulk of a site’s search traffic.

For example, you can have a Europe travel site that ranks well for europe travel but the majority of your traffic will come from terms like:

  • europe travel deals
  • europe travel guide
  • europe travel packages
  • europe travel books
  • cheap europe travel

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March 29, 2009

Sunday Morning SEO: How to Find Good Long Tail Keywords (Part 3)

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In my last post, I gave the second step to finding good long tail keywords: targeting the keywords on your initial keyword list. Here is the third and final step.

Part 3: Check your keyword logs.

After your target keywords, wait a couple days and then check your keyword logs.  You’ll extrapolate that data to find more long tail keywords.  This step is important because your keyword logs provide some of the best data of finding long tail keywords. read more

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March 22, 2009

Sunday Morning SEO: How to Find Good Long Tail Keywords (Part 2)

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In my last post, I gave the first step to finding good long tail keywords. Here is the second step.  Also, I’ll talk about part three next Sunday.

Part 2: Target the keywords.

Targeting your keywords is a pretty simple process.  But many bloggers make one of these two common mistakes.

First, don’t spam the keyword in your blog post.  Most bloggers don’t seem to have this problem, but it’s worth mentioning just in case.  Google has penalties for keyword spamming.  Also, keyword spam is annoying to your readers.

The second mistake is more common: not being aggressive enough with your targeting.  Yes, I know I just talked about not spamming but some bloggers make the mistake on the other end of the spectrum.  They barely include the keywords in their posts. read more

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March 15, 2009

Sunday Morning SEO: How to Find Good Long Tail Keywords (Part 1)

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As promised in my last post, I’ll cover the process of finding good long tail keywords for your blog.  Here is the first part.  Part two will be next Sunday.

Part 1: Generate an initial keyword list.

There are a couple ways to come up with your initial list of keywords.

First, use an SEO tool.  My favorite ones are Google AdWords: Keyword Tool and SEO Book Keyword Tool.  If you’re not too tech savvy, don’t worry.  These tools are easy to use.

Basically, you enter in the name of your blog’s niche and the tool will spit out a bunch of related keywords.  So, let’s pretend I have a sports car blog.  I typed in sports cars in Google’s tool.  Here’s a sample of what came up. read more

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