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December 10, 2008

Biz Stone Prefers Be-A-Magpie to Twittad

TwitterLos Angeles Times runs a piece on Twitter, focusing on how to make money on the service. They’ve got co-founder Biz Stone to mention some of the models considered, like the corporate accounts approach, as well as identity verification. I like that last one, it is funny since it point to a flaw in social media rather than actually adds something that shouldn’t already be there:

“Like, users who want to know: is that the real Shaquille O’Neal or not?” Stone said. “Maybe we could help users by saying, Yup, definitely the real Shaquille O’Neal. That’s a real account. We checked with them.”

That being said, the article is more focused on the ad services already running on Twitter, especially since Stone himself doesn’t consider ads at this time. Twittad is mentioned, obviously a more successful service that I could’ve guessed. read more

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November 24, 2008

Would You Tweet Spam Friends To Pay The Rent? (Be-A-Magpie)

Filed as News with 3 comments

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Just when you thought you saw the last of the PayPerPost copycats (who reincarnated themselves into IZEA), it looks like another company wants to pay users to insert various ads within their Twitter stream.

(Be-A-Magpie) Advertisers create campaigns providing a message and some keywords. Matching twitterers are selected, costs are calculated based on # of followers and hotness of the topic. Ads will be blended into the message stream: 5 tweets, one ad, 5 tweets, one ad…

Ironically Be-A-Magpie seems to be following the initial footsetps of IZEA by not requiring users to provide disclosure or even warn twitter followers that the tweet is an ad (say for example by posting [SPONSORED] within the tweet). read more

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