For most bloggers, email is one of their most important tools. Whether it is a means of receiving feedback beyond the regular comment form, a method of obtaining new clients/advertisers or just a way of getting tips for future posts, most bloggers enjoy being available via email.
The question though is how to do it? Anyone with an email address is acutely aware of the high levels of email spam still being spent out, well after Bill Gates promised the problem would be solved, and don’t seek to invite any more of it or have legitimate mail lost in existing spam filters.
Bloggers that want to invite email communication have a serious challenge trying to open the doors to their readers without inviting a deluge of pharmaceutical and scam emails as well. There are techniques that can reduce the problem, but no perfect solutions. Instead, one has to find the answer that works best for them [Read more…]