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September 4, 2008

Darren Rowse on making money via affiliate programs

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Over at Problogger, Darren Rowse has an excellent two-part series on how to make money with affiliate programs.

Part One:

1. Relevancy between Audience, Product and Content

One key to high conversion when promoting affiliate products is to align as much as possible the needs of your audience, with the product that you are promoting and the content being produced on your blog.

Part Two:

2. Track What Your Readers Respond to

Yesterday I mentioned that instead of just promoting an affiliate product once that it can be worth running a series of different types of posts to promote it over time. The beauty in doing this is that you begin to see what your readership responds to. You might find that few people sign up for a product when you first announce it but when you write a review that sales increase. Alternatively you might find that when you offer a bonus they sign up more or even that they respond to you doing an interview with the person behind the product. The key is to try different things but then to watch how they convert.

Excellent advice all around…

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August 27, 2008

DailyBlogTips interviews Timothy Sykes, $50k/month blogger

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Earlier this month, Daily Blog Tips interviewed Timothy Sykes, who is making more than $50,000 monthly with his blog:

You claim to have earned $45,000 from your blog last month, and that your traffic is 3 times smaller than John Chow’s one. How is that possible?

My business model is different, he’s all ad and affiliate-based, while my focus is on creating educational products through my own publishing company, BullShip Prress, LLC, namely my PennyStocking Instructional DVD that makes penny stock trading understandable and TIMalerts, a real-time trading alerts subscription service, both of which I promote endlessly through my blog.

Mind you, I tried Chow’s business model—admittedly only half-heartedly because I have problems promoting all the frauds in finance–but it didn’t work for me…so I adapted.

It’s an interesting interview to read primarily because of the discussion around the question above. Timothy’s income is less about advertising and affiliate income and more about using his blog as a method to promote his product lines – and then pocketing the much higher profits when those products are sold.

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