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February 16, 2011

Setting The Client’s Expectations On Social Media

Following up on my previous post The Problem With Social Media Marketing” I thought about how to fix the problem of clients expecting more than they should from Social Media and what agencies need to do about better marketing their services.

To execute an awesome Social Media strategy you not only need to understand the client but the client also needs to understand what they’re buying and the impact it can make. Guiding them through the many uses of Social Media (from spamming to revolutions) and crafting a custom approach for them will help create more honest and organic results.

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February 10, 2011

The Problem With Social Media Marketing

I’ve been immersed in some form of Social Media for the past 5 years. My latest experience; working with Social Media Marketing both interested and disappointed me. The potential of networking is amazing but it’s all moot if you have nothing worth sharing and you come off as a pitch man.

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November 16, 2009

Interview: Tom Rusling, Text Link Ads

text-link-ads-logoHere, Thord interviews Tom Rusling at Text Link Ads.

Let’s start with you. Who are you and what do you do at Text Link Ads?

I am the Senior SEO Strategist. In that role, I offer resources to Text Link Ads clients that are looking to add a layer of strategy and/or on-page site optimization to their link building campaigns. TLA is by design a self serve network: clients can enter our system and find a huge array of links to choose from. However, often clients are looking for guidance around things like:

  • Which keywords should I be targeting?
  • How many links should I be buying?
  • How fast should I be purchasing links, and how much should I vary my anchor text?

And of course, many clients feel like the links they have acquired with us are not working effectively for them. Often my most important role is to help clients identify technical problems on their site which are impeding the benefit of their link building. Such examples could be incorrect use of redirects, duplicate content issues in all its many vast and wonderful forms, lack of page targeting and keyword dilution, etc. They always come into the conversation blaming the links, but invariably the client and I are able to analyze the problem and identify the source of the problem is something on-page.

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October 29, 2009

LinkShare affiliate network launches #tweetshop Twitter tool

Filed as News with 3 comments

Here goes with another company looking to help Twitter users (and itself) make money from the service.

Affiliate network LinkShare has introduced its #tweetshop service (yes, the service name is a hashtag) which allows users to easily link to affiliate products from a central interface rather than having to visit individual merchants, find and shorten URLs and then manually create the tweet.

LinkShare is keen to point out some “best practice” tips so that the service isn’t abused — you can bet it will be though: read more

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August 24, 2009

Are You a Daddy Blogger?

DadMommy bloggers are a force to reckon with. That is, if you’re in the business of marketing products and services, especially those meant for kids, households, and families in general. Businesses are jostling for attention, in the hopes that mom bloggers would review their products or services. A lot of mom bloggers I know get a lot of freebies from foodstuffs, to spa services, to kids’ toys, and a host of other things. After all, word of mouth does carry weight, especially if hearing or reading something from someone you trust.

Ethical implications of online reviews (whether sponsored or not) aside, I do wonder what people think of dads who are bloggers. Perhaps I can be considered a “daddy blogger,” myself. I work and run my business from my home. My wife and I share the responsibilities at home. We do take turns in taking care of the kids, and in most cases, we also share the household chores. read more

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July 28, 2009

Are You Investing or Gambling?

Filed as Guides with 1 comment

There is money to be made in blogging and affiliate marketing, but how much risk are you willing to take? read more

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July 6, 2009

Take your brands online and save UK, says British marketer

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“The UK advertising industry sucks £18bn ($29bn) annually from firms to make ads that are increasingly being ignored and deliver no value.”

That’s according to Tim Hunt, MD of UK-based marketing company Flexile.

At a time when companies need to save money, Hunt reckons that they should dump TV, magazine and junk mail advertising and instead embrace the Internet “where buyers now flock to find products and services”.

He has harsh words for ad agencies, claiming that they perpetuate the myth that the Internet is an immature environment. read more

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June 10, 2009

Facebook Status Updates For Sale

This comes as no surprise at all, really. After all, with the Facebook front page upgrade some time ago, I’m surprised this hasn’t hit harder yet. Buy a status update on eBay, and get noticed. Or at least you could, the auction is removed. Inside Facebook broke the story, and has screenshots if you’re curious. read more

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June 3, 2009

Free 7 Day Course on Business Blogging

Filed as News with 3 comments

Do you want to know how to set up, plan, write and promote a business blog, plus create an audience that loves you, with content that keeps people coming back for more?

Well you are in luck! I have written an information-packed 7 day blogging course for my friends at Simplweb, the Joomla turnkey site people, and best of all it is free. read more

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April 24, 2009

Does Social Media Work?

Filed as Guides with 5 comments

Social Media is gaining popular attention. It might be because of Ashton and Oprah, it could be because of the economy, but more and more companies and non-profits are enquiring about the subject. The same question comes up in each discussion …

“Does social media work?”

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