If you want to build excitement, traffic and an audience around your new website or online product launch then your marketing efforts should start from the moment you register the domain name, if not before. In many cases, parked domains are simply a waste of internet real estate and do nothing to help you build your brand or start building a customer base.
There are other more worthwhile but low-effort methods that can be utilised while you work on your site or product behind the scenes and will help you hit the ground running when you are ready for the launch. Don’t leave your domain name doing nothing, or sending traffic to your web host or domain registrar, set it up so that it can at least bring you some benefit before you are ready to unleash the real thing. A simple, well designed temporary page informing visitors briefly what you will be offering them is a vital tool to help to build the buzz. [Read more…]