November 4, 2011
For businesses big and small, Facebook offers a great opportunity to connect with customers and build awareness. Collecting Facebook fans through the use of the ‘Like’ button is a great way to promote all you have to offer and target potential customers with offers and news.
However studies have shown that many fans will often ‘unlike’ a brand soon after a particular promotion or offer has ended. Other reasons why people unsubscribe like this include loss of interest in a business or product, page postings are uninteresting and a lack of postings to a brand page. Getting the most from your social media marketing campaigns, be they on Facebook or another social network, will rely on you being able to keep fans and attract new ones.
Of course it can be difficult to predict the buying behaviour of individuals, marketing tends to rely on demographics to target certain markets and consumers. And whilst not all promotions or offers you run will interest everyone, keeping your fans interested enough to stay with you will rely on you doing a little homework first. read more
Tags: business, Facebook, fans, Like Button, Marketing
October 31, 2011
How Powerful is Social Media?
Through the vast advancement of technology, people nowadays depend highly in the juices of technology. We are able to accomplish things fast and efficient through the high tech gadgets and machineries invented. We are also able to connect with different people in diverse culture and race through different social media marketing.
Businesses are one of the great benefactors of social media marketing. Because as we trace history, before we are having a hard time promoting our products and service because of the limited resources we all have. The most popular way of advertising is through the Trimedia (TV, RADIO and Print). Fortunately, many methods are available to help us generate more traffic and eventually translate the lead generation to our target audience. read more
Tags: internet, Marketing, social media marketing
February 25, 2011
Working with Internet Marketers and so called Social Media Experts has taught me a few things about how companies use new media. Being immersed in the day-to-day operations of using Social Media for a variety of uses has me wondering how other companies are connecting with people.
This being The Blog Herald I wanted to start an open discussion on your experiences with Social Media Marketing – the good, the bad and the ugly.
I’ve been intrigued by not only companies and brands using Social Media but the agencies powering their online campaigns. I’ve seen varied approaches that have worked or brought stress to the staff leading to a marketing meltdown. I’ve also run in to the bad side of Social Media Marketing but there good people out there doing great things, enough to make up for the lousy guys.
Tags: internet marketing, Marketing, Social Media
February 16, 2011
Following up on my previous post The Problem With Social Media Marketing” I thought about how to fix the problem of clients expecting more than they should from Social Media and what agencies need to do about better marketing their services.
To execute an awesome Social Media strategy you not only need to understand the client but the client also needs to understand what they’re buying and the impact it can make. Guiding them through the many uses of Social Media (from spamming to revolutions) and crafting a custom approach for them will help create more honest and organic results.
Tags: client, expectations, Marketing, Social Media
February 10, 2011
I’ve been immersed in some form of Social Media for the past 5 years. My latest experience; working with Social Media Marketing both interested and disappointed me. The potential of networking is amazing but it’s all moot if you have nothing worth sharing and you come off as a pitch man.
Tags: Marketing, Opinion, Social Media, social media marketing
November 16, 2009
Here, Thord interviews Tom Rusling at Text Link Ads.
Let’s start with you. Who are you and what do you do at Text Link Ads?
I am the Senior SEO Strategist. In that role, I offer resources to Text Link Ads clients that are looking to add a layer of strategy and/or on-page site optimization to their link building campaigns. TLA is by design a self serve network: clients can enter our system and find a huge array of links to choose from. However, often clients are looking for guidance around things like:
- Which keywords should I be targeting?
- How many links should I be buying?
- How fast should I be purchasing links, and how much should I vary my anchor text?
And of course, many clients feel like the links they have acquired with us are not working effectively for them. Often my most important role is to help clients identify technical problems on their site which are impeding the benefit of their link building. Such examples could be incorrect use of redirects, duplicate content issues in all its many vast and wonderful forms, lack of page targeting and keyword dilution, etc. They always come into the conversation blaming the links, but invariably the client and I are able to analyze the problem and identify the source of the problem is something on-page.
Tags: advertising, featured, interview, Marketing, Paid links, SEO, text link ads, tom rusling
October 29, 2009
Here goes with another company looking to help Twitter users (and itself) make money from the service.
Affiliate network LinkShare has introduced its #tweetshop service (yes, the service name is a hashtag) which allows users to easily link to affiliate products from a central interface rather than having to visit individual merchants, find and shorten URLs and then manually create the tweet.
LinkShare is keen to point out some “best practice” tips so that the service isn’t abused — you can bet it will be though: read more
Tags: advertising, affiliate, linkshare, Marketing, tweetshop, Twitter
August 24, 2009
Mommy bloggers are a force to reckon with. That is, if you’re in the business of marketing products and services, especially those meant for kids, households, and families in general. Businesses are jostling for attention, in the hopes that mom bloggers would review their products or services. A lot of mom bloggers I know get a lot of freebies from foodstuffs, to spa services, to kids’ toys, and a host of other things. After all, word of mouth does carry weight, especially if hearing or reading something from someone you trust.
Ethical implications of online reviews (whether sponsored or not) aside, I do wonder what people think of dads who are bloggers. Perhaps I can be considered a “daddy blogger,” myself. I work and run my business from my home. My wife and I share the responsibilities at home. We do take turns in taking care of the kids, and in most cases, we also share the household chores. read more
Tags: Blogging, daddy blogging, Marketing, mommy blogging
July 28, 2009
There is money to be made in blogging and affiliate marketing, but how much risk are you willing to take? read more
Tags: AdWords, affiliate, Blog Marketing and Monetization, Marketing
July 6, 2009
“The UK advertising industry sucks £18bn ($29bn) annually from firms to make ads that are increasingly being ignored and deliver no value.”
That’s according to Tim Hunt, MD of UK-based marketing company Flexile.
At a time when companies need to save money, Hunt reckons that they should dump TV, magazine and junk mail advertising and instead embrace the Internet “where buyers now flock to find products and services”.
He has harsh words for ad agencies, claiming that they perpetuate the myth that the Internet is an immature environment. read more
Tags: advertising, economy, Jobs, Marketing, UK