Twitter’s ongoing search for ways to monetise the service and generate an income may include charging corporate users for the privilege of sending out their tweets.
That’s according to co-founder Biz Stone, speaking recently to Marketing magazine. “We are noticing more companies using Twitter and individuals following them. We can identify ways to make this experience even more valuable and charge for commercial accounts,” he said.
A small sample of companies au fait with Twitter gave mixed feedback to the proposal. While LoveFilm said that it would depend on “price, demand and what else is around”, MD of We Are Social, Robin Grant, said that Twitter could charge for display ads or to access customer information for marketing purposes, while the VP of Dell, Bob Pearson, suggested that the company would look elsewhere if things became “complicated and costly”. [Read more…]